January 16th, 2017 by Bob Bly
There is hidden gold in content you have already written.
For most writers, that content sits idle in file cabinets and on
hard drives — wasting away and not earning them a dime.
Except, in the explosive information marketing industry, content
owners can now generate thousands of dollars of additional
profits from content they already have!
For instance, over the years, I developed many documents used in
my freelance writing business — model letters, client agreements,
checklists, press releases, invoices, and so on.
One day, I said to myself, “Why not sell all these documents,
which I already have and are proven to work, to other copywriters
and aspiring copywriters as an e-book?”
It took me only 2 hours to assemble these documents, all sitting
on my hard drive as Word files, into an e-book manuscript.
I gave the manuscript to a graphic artist to design a cover and
the interior pages, and turn it into an e-book with the title
“The Copywriter’s Toolkit,” which he did for $200.
Result? To date, we have sold 2,317 copies generating $117,663 in
gross revenues — all from content I had already written.
And you wonder why so many people just love online info
3 tips I give to writers and others who create intellectual
content that can help you sell your words and ideas over and over
again, quickly and affordably, online:
1–Keep everything you write, published and unpublished, with
clearly labeled files in easy-to-remember directories and
subdirectories. You have to know where your content is stored and
be able to retrieve it in electronic format quickly.
2–Same goes for speeches, seminars, workshops, lectures,
webinars, podcasts, and the like; make sure it is recorded and
you get a master of the mp3 or mp4 file.
3–Retain all rights to your written and spoken content. Negotiate
this with the producers and publishers if not offered
One way to do this with written content: Type the words “first
rights only” in the upper left corner of every article you submit
to a magazine, newsletter, or web site. By doing so, you retain
the right to use it as you wish once it appears that publication.
Content creators who either give up the rights to their material
or do not save and store it properly for easy retrieval are
throwing away the potential fortune hidden in their “content
goldmines.” Remember, I made over $117K selling a bunch of
documents, forms, and letters I had already written — creating
nothing original for my Toolkit!
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