Two years ago, only one out of five marketers used social media.
According to a survey from the Association of National Advertisers, today two out of three marketers use social media.
I have to admit that, while I have accounts on Facebook, LinkedIn, Twitter, and MySpace, I can muster no personal enthusiasm for social networking.
I understand its value as a marketing tool. I even have a rudimentary grasp of how to do social marketing.
But as for voluntarily spending any of my time on any of these social networking sites, whether for business or social reasons — try as I might, I seem to be unable to force myself.
I have so much else to do, and such limited time, that I can’t see wasting my time noodling around on these sites.
I suppose I would be more active on social networking sites if I found them fun or interesting — but I don’t.
Most of what people talk about seems banal or trivial. Why would I want to follow someone on Twitter to find out what new song they just downloaded from iTunes or what they had for lunch?
Also, I find social media to be interruptive. I am constantly getting invitations for Facebook and LinkedIn throughout the day, when I am busy with other work. So I have to save them and set aside time to reply later (I think about not bothering, but it seems rude).
My staff and the consultants I employ have given me a schedule for Twittering and Facebooking on a regular basis, which I almost completely ignore. I was compliant for a week or two, but it quickly became an onerous chore.
Why Twitter or Facebook weekly unless I have something really new and important to share — especially when I put everything of interest to my readers in my blog and e-zine?
So … what about you?
Do you, like me, find Twitter, Facebook, LinkedIn, and the like a thundering bore?
Or do you spend your life on these networks conversing and connecting on the Internet, like my arch enemy, Robert Scoble?
If so, can you share with me what interests you about this medium, so I can remain a participant instead of letting it fall by the wayside?