The myth of outdated information

February 5th, 2014 by Bob Bly

You know a pet peeve of mine is the ignorance of folks who
believe that any information product older than 3 years is
antiquated, obsolete, and irrelevant.

Along those lines, subscriber JK writes:

“I have been following you for a number of years and have
purchased some of your products. Most are excellent and I have
been happy with them.

“You mentioned returns of materials more than three years old.
In most cases if the product is over three years old, I will be
disappointed with the vendor and may not purchase from them

“Some products are evergreen such as your copywriting products
and self improvement products from Brian Tracy and many others.

“Some products are not evergreen. Most any product on web
development (creating web sites) is obsolete in a year because
of how fast the information changes.”

Here’s my reply to JK:

“I beg to differ. Yes, any product on social media that is over
3 years old is outdated. But my products on Internet marketing
are NOT outdated … because the methodology I use is proven and
has been consistent for many years.

“That methodology does not incorporate SEO or social media, so I
dispute your contention that those products are obsolete.”

See, here’s what all these “this product is too old” whiners do
not understand about Internet marketing:

There are literally dozens of different techniques used in
driving and converting traffic in Internet marketing.

Yet, you can build and run a wildly profitable Internet
marketing business – mine gives me a 6-figure annual income with
me putting in literally just 2-3 hours a week on it – using only
a handful of them.

That’s what the Internet marketing methodology my products teach
does: It produces traffic and converts clicks to sales using
only a few proven techniques which do not change much over the

It deliberately ignores dozens of other techniques including
blogging, SEO, and social media. Why? Because you can’t do and
know everything. And the simpler an online business is, the
easier and less time it takes to run.

I am not saying you should avoid those methods. I use
them for some of my other businesses, and in fact I publish
information products (written by experts, not me) on all three -
blogging, SEO, and social media.

But the Internet marketing “system” I use doesn’t rely on them.
So changes in SEO or social media do not render it obsolete in
any way. They are just not relevant.

Here’s another irritant with regard to outdated information: if
a web site URL in one of my info products no longer works, my
buyers roar about it.

Well, we had the same thing in the pre-Internet days with my
books: the longer the book was in print, the more likely it was
that the addresses and phone numbers in them would be outdated,
because the resources moved or went out of business. Yet no one
complained or asked for a refund.

I fear I will go to my grave fighting this losing battle. So I
have resigned myself to spending the rest of my life (sigh)
continually updating my information products (e-books, audio
albums, DVDs) as well as my traditionally published books. These
days I am always writing a new edition of one of my nonfiction

It never ends, but the shame of it is: it’s unnecessary, for the
reasons I have stated.

So if you see me in the street, shuffling slowly … a gray, worn
out, sad, tired little man, barely able to stand … well – it’s
your fault!

But I won’t hold it against you.

Oh, well – back to the keyboard.


This entry was posted on Wednesday, February 5th, 2014 at 10:13 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

34 responses about “The myth of outdated information”

  1. Vanessa said:

    Hello, i think that i saw you visited my site thus i came to
    “return the favor”.I am trying to find things to improve my web
    site!I suppose its ok to

  2. Mack Szenasi said:

    I am jealous ;D I bet you experienced the most effective time~ I love craft fairs. I am about to an Art Walk tomorrow evening! Are unable to wait around!

  3. German said:

    I share your ideas on a lot of points in this content. What may possibly you advise regarding your publish which you just made a number of days back? Thanks for your wonderful issues.

  4. Gregory Brintnall said:

    hello!,I love your writing so a lot! proportion we be in contact extra about your article on AOL? I require an expert in this house to resolve my problem. May be that is you! Taking a look forward to peer you.

  5. Lisette Jiles said:

    You made some clear points there. I looked on the internet for the topic and found most persons will agree with your website.

  6. 1974 jeep cj5 specs said:

    Thanks , I have emphatically been probing representing information approximately this topic for a prolonged schedule and yours is the supreme I have came upon hence much. Still, what in regards to the underneath line? Are you positive on the subject of the source?

  7. isuzu piazza said:

    Hello at hand, just crooked interested in alert to your weblog by Google, and located that it is truly informative. I’m gonna consider not on used for brussels. I will live satisfying when you proceed this in outlook. Many people will apt be benefited from your writing. Cheers!

  8. Jan said:

    It’s my understanding that all e cigs provide a similar amount of vapor (simulating smoke). Although, Blu Cigs says their patented cartridge produces more smoke (vapor) than other electronic cigarettes and provides a more authentic experience that feels and looks like traditional smoking. The eCig is comprised of a battery and an atomizer which turns the liquid nicotine into water vapor. The vapor is odorless and won’t effect others around you so you can smoke pretty much anywhere. Of course always ask before using an electronic cigarette in public places. You never know if there are restrictions.

  9. Ernesto said:

    I got what you intend, thanks for posting .Woh I am pleased to find this website through google. “Finley is going over to get a new piece of bat.” by Jerry Coleman.

  10. distilling rum at home said:

    Hello, Neat post. There is a problem together with your website in internet explorer, could check this¡K IE nonetheless is the market chief and a big part of other people will leave out your great writing because of this problem.

  11. pet eye and ear care said:

    Whats Going down i am new to this, I stumbled upon this I’ve discovered It positively helpful and it has helped me out loads. I hope to give a contribution & help other users like its aided me. Good job.

  12. pet dental products said:

    Thanks for any other great post. The place else may just anybody get that type of information in such an ideal manner of writing? I have a presentation next week, and I’m at the look for such info.

  13. mba in bangalore said:

    Great tremendous things here. I am very happy to see your post. Thanks so much and i am taking a look forward to contact you. Will you kindly drop me a mail?

  14. Dianna Brame said:

    I??ve recently started a web site, the info you offer on this website has helped me greatly. Thanks for all of your time & work.

  15. Kassandra said:

    i dont smoke but i wanna try one of these, will i get addicted?

  16. kliknij said:

    Thanks for enabling me to achieve new concepts about computer systems. I also hold the belief that one of the best ways to help keep your notebook computer in excellent condition is to use a hard plastic case, or perhaps shell, that suits over the top of one’s computer. These kinds of protective gear tend to be model unique since they are made to fit perfectly on the natural covering. You can buy these directly from owner, or via third party places if they are available for your mobile computer, however don’t assume all laptop could have a covering on the market. Once again, thanks for your points.

  17. Zelma said:

    I savor, lead to I discovered just what I used to be getting a look for. Your publish has really very good good quality. I sit in front of smokers smoking cigarettes cigarettes and have zero urge for a cigarette anymore.

  18. How to train a puppy said:

    Greetings from Carolina! I?m bored at work so I decided to check out your blog on my iphone during lunch break. I really like the info you provide here and can?t wait to take a look when I get home. I?m amazed at how quick your blog loaded on mymobile .. I?m not even using WIFI, just 3G .. Anyhow, fantastic site!

  19. Brendan Gauthier said:

    Simply want to say your article is as astonishing. The clearness in your post is simply spectacular and i can assume you are an expert on this subject. Fine with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please continue the rewarding work.

  20. Clifford Peachey said:

    I must voice my admiration for your kind-heartedness in support of persons who must have help with this one theme. Your personal dedication to getting the solution all over has been incredibly invaluable and has all the time enabled most people just like me to achieve their desired goals. Your own warm and helpful report indicates a whole lot to me and much more to my fellow workers. Warm regards; from all of us.

  21. Morgan Peery said:

    Thank you for sharing excellent informations. Your website is so cool. I’m impressed by the details that you??ve on this site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the information I already searched everywhere and just could not come across. What an ideal web site.

  22. Terrilyn Solivan said:

    Someone necessarily assist to make severely posts I’d state. This is the very first time I frequented your web page and so far? I surprised with the research you made to make this particular publish amazing. Excellent task!

  23. Organic Foods said:

    Wow, wonderful weblog structure! How lengthy have you been running a blog for? you made running a blog glance easy. The full look of your site is wonderful, let alone the content!

  24. Wanita Barrington said:

    It is perfect time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you few interesting things or advice. Perhaps you can write next articles referring to this article. I want to read even more things about it!

  25. said:

    Heya! My name is and I just desired to say your website is awesome! It really is amusing due to the fact I use to have a blog website that virtually had an identical web address: mine was only a few characters different. Nonetheless, I am a big admirer of your site and if you ever would like a guest article please make sure to email me personally at: I take pleasure in writing! Kindest regards

  26. Malik Parrin said:

    Your style is unique in comparison to other folks I’ve read stuff from. Thanks for posting when you’ve got the opportunity, Guess I’ll just book mark this blog.

  27. Wally Lovin said:

    Thank you, I’ve recently been looking for info about this topic for a while and yours is the best I’ve discovered till now. But, what in regards to the conclusion? Are you certain concerning the source?

  28. Horace Weiler said:

    I wish to convey my gratitude for your kindness for visitors who absolutely need assistance with that idea. Your real dedication to passing the message all over had been pretty practical and has without exception enabled associates much like me to realize their targets. Your own warm and friendly key points indicates a lot to me and extremely more to my mates. With thanks; from each one of us.

  29. Marcel Neddenriep said:

    A further issue is that video games are typically serious as the name indicated with the primary focus on studying rather than fun. Although, it has an entertainment element to keep your children engaged, every single game will likely be designed to focus on a specific set of skills or curriculum, such as mathematics or scientific research. Thanks for your publication.

  30. Tobie Mcveigh said:

    Thanks for your useful article. One other problem is that mesothelioma is generally due to the inhalation of fibres from asbestos, which is a very toxic material. Its commonly found among staff in the construction industry who have long exposure to asbestos. It can be caused by moving into asbestos covered buildings for an extended time of time, Genetic makeup plays a huge role, and some persons are more vulnerable for the risk when compared with others.

  31. Follow This Link said:

    Hey, I’m new to running a blog and internet sites in general and was wanting to know how you got the “www” included in your domain name? I see your domain, “” has the www and my domain looks like, “”. Do you know the simplest way I can change this? I’m using WordPress platform. Warm regards

  32. click this link now said:

    Good day. I’m wondering if you might be interested in doing a link swap? I notice your website: and my website are structured around the same topic. I’d love to swap links or possibly guest author a article for you. Here is my personal contact: my mail. Please contact me if you’re even slightly interested. Appreciate it.

  33. great post to read said:

    I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to create my own blog and would like to find out where u got this from. cheers

  34. chemises hommes said:

    I’m really enjoying the template of this site !!.
    As far as I am concerned : superb blog and outstanding style and design. Exceptional blog !
    It is simple, yet effective. A lot of times it’s hard to find this “equilibrium” between usability and visual appeal.
    Just keep that amazing work, I’ve added to my own blog.

Leave a Reply