The Only 4 Reasons Why People Buy

In his Target marketing column (4/10, p. 34), Denny Hatch notes that there are only 4 reasons why people will buy from you:


Of these, exclusivity is the most enviable position to possess.

“If you can move your business into exclusivity, you have no worried about price, service, and competition,” writes Denny.

Can you think of any other motivations to add to Denny’s list of 4 reasons to buy?

Are you in a business that offers something exclusive?


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