The worst way to approach a potential client

July 18th, 2017 by Bob Bly

Subscriber HG writes:

“As a big fan of your work, I must confess your web pages are
boring, and I guess they are not converting to sales as they did
before, isn’t it?

“Please allow me to restore a few of your web pages from the
archaeological ruins to the modern slick, easy to read, search
engine friendly, better converting pages, OK?

“If you do not want to make more money, then just neglect this
email.” (A very snarky comment.)

This approach to establishing a relationship with me is really
stupid, for 3 reasons….

First, HG does not know my landing page conversion rates. He
assumes they are poor.

But as Felix Unger pointed out in an old episode of The Odd
Couple, “When you ASSUME you make an ASS of U and ME.”

In fact, the pages he cited as failures pull like gangbusters;
one ebook sales page has a 32% conversion rate.

My pages make me so much passive income that, if I so desired, I
could quit my freelance copywriting job tomorrow, and never work
another day in my life. (But of course that idea is anathema to
me.)

Second, even if I was jonesing to improve some of my pages, why
would I hire HG? He gives not one shred of evidence that he has
any skills or success in this area.

Third, the part of his message I left out … and that you do not see
here … was even more off-putting and insulting to me — and
insulting strangers rarely wins them over.

When I posted HG’s comments on Facebook, one of my FB friends,
JS, wrote:

“All he is trying to do is use the same tactics as email spammers
that supposedly work on the weak-minded masses.

“He has no persuasive tactics. The entire thing is a pitch. It
comes from someone who thinks he is good at manipulation, though
in actuality, he sticks out like a sore thumb.”

Also on this FB thread, BM was even harsher: “Arrogant,
insulting, and a blast sent to hundreds of people whose websites
he has never seen. I see these every day.

“A good example of what NEVER to do. He needs your e-mail
marketing course, but a frontal lobotomy first.”

Another FB friend, MS, said:

There are a few turn-offs for me with this sort of
thing–implying expertise without having researched his
assertions, the sense of a little dishonesty through flattery,
and a scare tactic infused with some arrogance.

“My reaction, from an open minded perspective and willingness to
accept help, is to tell him to take a hike!”

And that’s just what I did.

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