August 14th, 2008 by Bob Bly
My colleague Dean Rieck, a veteran copywriter, thinks today’s new copywriters use too much hype in their writing (example: www.thecopygod.com).
“These days, more writers seek freelance work, spurred on by promises of big paychecks in myriad get-rich-quick e-books sold online,” writes Dean in DM News (8/11/08, p. 10).
“The result is a flood of inexperienced, poorly qualified writers. I’ve seen increasingly club-fisted writing showing up in sales letters online and offline. Are copywriters today so tone-deaf, so mired in over-the-top hard sell patter that they can’t hear how ridiculous they sound?”
My questions to you for today:
>> Do you agree there’s too much hype in copy in general — and online in particular?
>> Does hard-sell long copy turn you off, repulse you, or do you enjoy writing and reading it?
>> Does the hype-filled style of copy work in your experience or opinion? Or are today’s readers too sophisticated to be persuaded by it?
This entry was posted on Thursday, August 14th, 2008 at 12:52 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.