My colleague Dean Rieck, a veteran copywriter, thinks today’s new copywriters use too much hype in their writing (example: www.thecopygod.com).
“These days, more writers seek freelance work, spurred on by promises of big paychecks in myriad get-rich-quick e-books sold online,” writes Dean in DM News (8/11/08, p. 10).
“The result is a flood of inexperienced, poorly qualified writers. I’ve seen increasingly club-fisted writing showing up in sales letters online and offline. Are copywriters today so tone-deaf, so mired in over-the-top hard sell patter that they can’t hear how ridiculous they sound?”
My questions to you for today:
>> Do you agree there’s too much hype in copy in general — and online in particular?
>> Does hard-sell long copy turn you off, repulse you, or do you enjoy writing and reading it?
>> Does the hype-filled style of copy work in your experience or opinion? Or are today’s readers too sophisticated to be persuaded by it?