Trojan Needs Protection (from Bad Reviews)

DM News, a marketing trade publication, criticized Trojan this month for not integrating social media into one of its promotional campaigns.

“The Trojan brand hasn’t tweeted in more than a year” said DM News, apparently in shock.

Maybe Trojan hasn’t tweeted for a year because they have better things to do than social media — like investing their time in marketing that actually generates a positive ROI.


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