Trojan Needs Protection (from Bad Reviews)
October 11th, 2012 by Bob Bly
DM News, a marketing trade publication, criticized Trojan this month for not integrating social media into one of its promotional campaigns.
“The Trojan brand hasn’t tweeted in more than a year” said DM News, apparently in shock.
Maybe Trojan hasn’t tweeted for a year because they have better things to do than social media — like investing their time in marketing that actually generates a positive ROI.
This entry was posted on Thursday, October 11th, 2012 at 2:31 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
October 11th, 2012 at 11:10 pm
You are correct. The world is TOO PASSION into social media and not companies, products, etc need social media.
October 12th, 2012 at 11:28 am
I love what you and Kent wrote about Social Media. It sort of boils down to “All passion…no progress.”
October 17th, 2012 at 3:15 pm
Short Facebook