February 4th, 2010 by Bob Bly
New media pundits are fond of pointing out how consumers would much rather get product info from peers than marketers. And on the surface, it makes sense.
But in reality, it’s not working out so well: according to a survey by ChoiceStream, nearly 6 out of 10 Internet users are not happy with the product recommendations they receive from fellow consumers at e-commerce sites.
One solution: establish yourself as an expert in your field, so visitors to your web site will trust YOUR recommendations even if reviews from fellow consumers are suspect.
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