August 15th, 2009 by Bob Bly
What would you do about Bill?
Bill B. e-mailed me to say he couldn’t afford my Internet marketing home study course.
Now, there are Internet marketing courses out there costing thousands of dollars.
Mine sells for less than $100, and the week Bill wrote me, I was offering a special discount, selling it for just $77.
So I recommended a less comprehensive ebook I have, which is a good beginner’s guide and sells for only $19.
Bill’s reply was that he would “really appreciate it” if I were to “donate” the book to him (as if he was a charity?) because he would not afford to pay for it.
When I asked him why he should get a free copy while thousands of my customers have paid $19 for it, he chastised me for being uncharitable, greedy, and only caring about making money.
“It’s okay if you can’t help,” Bill wrote. “One day you will understand why helping someone you don’t know feels good — more than the little money on your pocket.”
What do you think I should have done with Bill?
A–Give him the e-book. After all, it’s a PDF, Bob — doesn’t cost you anything.
B–Refuse to donate it. After all, it comes with a money-back guarantee — if Bill doesn’t like it (or even if he does), he can just ask for a refund and it will be free anyway.
If you picked “C: Other,” what would YOU do in this same situation?
Do you agree with Bill that I am a money-grubbing Scrooge?
Or was I more than fair with Bill, pointing him to the cheaper product instead of pushing him to buy the slightly more expensive program?
What say you?
P.S. Would Bill go to the GROCERY STORE and expect them to give him free steaks?
Does his dentist treat him free of charge?
Would he call a plumber and ask the plumber to “donate” his time fixing Bill’s broken toilet?
Why should I, as a writer, not get paid for my expertise and time, while everyone else Bill deals with gets paid by him?
This entry was posted on Saturday, August 15th, 2009 at 11:19 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.