December 17th, 2007 by Bob Bly
Today a potential client said he could not hire me to write his Web copy because I am too expensive.
He then informed me that he had two bids from other copywriters who would write his 18-page Web site for $1,000.
That comes to $55 per page of Web copy.
My question: what kind of copy do you think this marketer will get for $55 a page?
If it takes the writer 4 hours — including research and rewrites — to write each page, his hourly rate is $13.88.
Has copywriting become a total commodity? Or do the words on the page or screen still matter?
What level professional copywriter works for $13.88 an hour?
I am reminded of John Ruskin’s famous quote:
“”There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person’s lawful prey.”
There seems to be no shortage of buyers who want to pay less and get worse for so many things today — including copy.
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