According to an article in Direct Marketing News (5/12, p. 12), General Electric has more than 200,000 Facebook friends and more than 50,000 Twitter followers.
What does GE post on the social networks? Photos, questions, and jokes.
What do they get out of all this activity? Hundreds of “likes,” comments, and mentions.
Getting Facebook “likes” doesn’t seem like an impressive achievement to me, but apparently GE thinks it a worthy expenditure of time and money.