What does GE get out of social media?

May 17th, 2012 by Bob Bly

According to an article in Direct Marketing News (5/12, p. 12), General Electric has more than 200,000 Facebook friends and more than 50,000 Twitter followers.

What does GE post on the social networks? Photos, questions, and jokes.

What do they get out of all this activity? Hundreds of “likes,” comments, and mentions.

Getting Facebook “likes” doesn’t seem like an impressive achievement to  me, but apparently GE thinks it a worthy expenditure of time and money.

Do you?

Share

This entry was posted on Thursday, May 17th, 2012 at 1:35 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

13 responses about “What does GE get out of social media?”

  1. Carl said:

    My take: Why wouldn’t they do it? Seems like a small investment in time and money, with no downside. If they did not do it, they as a company would be failing to explore something that might, possibly, be a worthwhile marketing and branding channel — and they would be failing, as a company, to to learn how to use those channels. And I guess it gives them another inexpensive way to release information, monitor comments, and so on. Agree that getting Facebook likes doesn’t seem like an impressive achievement, but I doubt that’s their end game here (I would hope not!).

  2. Brett Owens said:

    I don’t see how this benefits GE either. To me, this is right up there with the generic commercials they run. GE is so big the brand doesn’t really mean anything anymore, so I don’t even know what it means to “Like” GE in the year 2012.

  3. Kelja said:

    There was a story recently that said you can pay for ‘likes’ – $75 for 1000, I believe. GE could have lots of likes.

  4. Walter Reade said:

    Social proof. Nothing more.

  5. Lisa said:

    Facebook ads are experimental, at best, and ineffective according to GM. I can’t see the ads ever being proven effective, so the company’s best hope is that it remains one of those things that businesses continue to do without knowing why…like meetings and progress reports.

    I think pinterest, on the other hand, has a chance of helping companies to market their products. If they can come up with cool pictures to “pin”, they will be seen as innovative and informative. Whereas with facebook they are usually just seen as lame and desperate.

  6. peopleinorganisationsjcu said:

    Recommeneded websites…

    [...]Here are some of the sites we recommend for our visitors[...]……

  7. Brian Croner said:

    “Likes” don’t pay the bills.

  8. Kent said:

    The problem with modern world marketers is they are so focus on numbers e.g Facebook “Like”, Twitter “Followers”, Linkedin “Connections”. But as Brian said, “Likes” don’t pay the bills.

    But in order to sell on Facebook, Perry Marshall, the PPC expert has something right to say.
    http://www.perrymarshall.com/22303/general-motors-facebook-advertising/

  9. shawn cordner said:

    they get brand equity in a measurable way. the metrics they can monitor on how people interact with their brand, what people interact wih their brand, where people interact with their brand; are invaluable.

    Commercials are often to build brand awareness and are a comparatively expensive channel with much fewer analytics to show.

    But don’t make the mistake of thinking social media is inexpensive, even if it’s done in-house and grown organically, it is a significant investment in time and resources (read:money).

  10. Youtube views said:

    Good details once and for all, you only been given any logo design fresh visitor. Just what is it possible you propose relating to your post which you simply created a 1 week in the past? Any kind of selected?

  11. Trip Ideas said:

    Great info. for our trip ideas articles section that details others views on social media.

  12. Specialty Travel said:

    Great specialty travel article info. to be reproduced on the GetATrip website.

  13. storage units milwaukee area said:

    In most homes, a classily designed LCD TV has
    become an urgent part in every entertainment room.
    Apple Macbook, Dell XPS 15, HP Pavillion dv7, Lenovo G560,
    Sony Vaio. The proficient companies of movers and packers in Ghaziabad
    are always ready to offer all essential resettlement services at very reasonable cost.
    The Avaya Nortel customer may also gain access to technical documentation, have the ability to log a case, and have a status view of
    outstanding RMAs. They are important political cities that define national politics
    in their respective country. You can even present some
    gift vouchers of spa to take the pleasure
    of relaxation on their birthday. While away for a longer period, drop the room temperature in 12 -16 degrees of Celsius.
    This means that you can just open the door and leave the screen closed to enjoy the beautiful weather without
    pesky bugs. It has diverse cosmopolitan lifestyles offering different
    kinds of foods, entertainment, night life,
    and festivals. If this does not fix the problem, you may consider replacing the garage door opener with a new unit.

Leave a Reply