Comments on: What does GE get out of social media? http://bly.com/blog/general/what-does-ge-get-out-of-social-media/ bly.com direct marketing blog Wed, 19 Jun 2013 11:49:25 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: shawn cordner http://bly.com/blog/general/what-does-ge-get-out-of-social-media/#comment-684480 shawn cordner Sat, 25 Aug 2012 01:36:38 +0000 http://bly.com/blog/?p=793#comment-684480 they get brand equity in a measurable way. the metrics they can monitor on how people interact with their brand, what people interact wih their brand, where people interact with their brand; are invaluable.

Commercials are often to build brand awareness and are a comparatively expensive channel with much fewer analytics to show.

But don’t make the mistake of thinking social media is inexpensive, even if it’s done in-house and grown organically, it is a significant investment in time and resources (read:money).

]]> By: Kent http://bly.com/blog/general/what-does-ge-get-out-of-social-media/#comment-683670 Kent Sat, 30 Jun 2012 16:17:29 +0000 http://bly.com/blog/?p=793#comment-683670 The problem with modern world marketers is they are so focus on numbers e.g Facebook “Like”, Twitter “Followers”, Linkedin “Connections”. But as Brian said, “Likes” don’t pay the bills.

But in order to sell on Facebook, Perry Marshall, the PPC expert has something right to say.
http://www.perrymarshall.com/22303/general-motors-facebook-advertising/

]]> By: Brian Croner http://bly.com/blog/general/what-does-ge-get-out-of-social-media/#comment-683352 Brian Croner Tue, 29 May 2012 22:05:15 +0000 http://bly.com/blog/?p=793#comment-683352 “Likes” don’t pay the bills.

]]> By: peopleinorganisationsjcu http://bly.com/blog/general/what-does-ge-get-out-of-social-media/#comment-683068 peopleinorganisationsjcu Sat, 26 May 2012 20:32:39 +0000 http://bly.com/blog/?p=793#comment-683068 Recommeneded websites…

[...]Here are some of the sites we recommend for our visitors[...]……

]]> By: Lisa http://bly.com/blog/general/what-does-ge-get-out-of-social-media/#comment-682774 Lisa Sun, 20 May 2012 23:49:09 +0000 http://bly.com/blog/?p=793#comment-682774 Facebook ads are experimental, at best, and ineffective according to GM. I can’t see the ads ever being proven effective, so the company’s best hope is that it remains one of those things that businesses continue to do without knowing why…like meetings and progress reports.

I think pinterest, on the other hand, has a chance of helping companies to market their products. If they can come up with cool pictures to “pin”, they will be seen as innovative and informative. Whereas with facebook they are usually just seen as lame and desperate.

]]> By: Walter Reade http://bly.com/blog/general/what-does-ge-get-out-of-social-media/#comment-682773 Walter Reade Sun, 20 May 2012 14:00:56 +0000 http://bly.com/blog/?p=793#comment-682773 Social proof. Nothing more.

]]> By: Kelja http://bly.com/blog/general/what-does-ge-get-out-of-social-media/#comment-682769 Kelja Sun, 20 May 2012 00:12:21 +0000 http://bly.com/blog/?p=793#comment-682769 There was a story recently that said you can pay for ‘likes’ – $75 for 1000, I believe. GE could have lots of likes.

]]> By: Brett Owens http://bly.com/blog/general/what-does-ge-get-out-of-social-media/#comment-682750 Brett Owens Fri, 18 May 2012 01:01:57 +0000 http://bly.com/blog/?p=793#comment-682750 I don’t see how this benefits GE either. To me, this is right up there with the generic commercials they run. GE is so big the brand doesn’t really mean anything anymore, so I don’t even know what it means to “Like” GE in the year 2012.

]]> By: Carl http://bly.com/blog/general/what-does-ge-get-out-of-social-media/#comment-682749 Carl Fri, 18 May 2012 00:54:54 +0000 http://bly.com/blog/?p=793#comment-682749 My take: Why wouldn’t they do it? Seems like a small investment in time and money, with no downside. If they did not do it, they as a company would be failing to explore something that might, possibly, be a worthwhile marketing and branding channel — and they would be failing, as a company, to to learn how to use those channels. And I guess it gives them another inexpensive way to release information, monitor comments, and so on. Agree that getting Facebook likes doesn’t seem like an impressive achievement, but I doubt that’s their end game here (I would hope not!).

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