April 11th, 2012 by Bob Bly
Today I received an e-mail from a semi-famous business author. In it, he announced that he was working on a new best-seller.
Not to nitpik, but I beg to differ. He is working on a book that he HOPES will be a best-seller. But to describe the book-in-progress as a best-seller in the present tense is silly.
He may think his book has a good shot at making the best-seller list. But it certainly hasn’t yet.
In his e-mail, he also refers to the book as “a guaranteed best-seller.” Again, NO ONE can guarantee that their book will be a best-seller, even if their previous books have been.
This is a good example of hype that in my view goes a little too far. It is dishonest and not credible.
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