What the Heck Are We Doing Wrong?

August 12th, 2008 by Bob Bly

According to an article in B-to-B, the average Chief Marketing Officer (CMO) earned $1.5 million last year.

Let’s say you are a copywriter or marketing consultant, and you earn $100,000 a year.

The average CMO earns 15X more than you do.

What do they know about marketing that you and I don’t?

What makes the average CMO worth 15X more in the marketplace than the average copywriter or marketing consultant?

Any thoughts?

This entry was posted on Tuesday, August 12th, 2008 at 3:36 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

45 responses about “What the Heck Are We Doing Wrong?”

  1. Sam Patton said:

    Maybe, they know enough to hire us to make them look good.

  2. Dianna Huff said:

    Stress. They deal with stress, the CEO suite, the CFO who complains they spend too much money for too little return, sales guys who complain about lead quality, travel, trade shows, multiple time zones, BlackBerry calls from Australia at 12:30 at night, and a whole bunch of other stuff we don’t have to deal with.

    Plus, the average CMO lasts two years. I’ve been in business 10.

    I make less but have job security and peace of mind. Plus, I don’t take calls at 12:30 AM.

  3. Dave Dolak said:

    Probably the biggest thing they know is how to deal with people with all different types of personalities and styles and somehow manage to keep them all happy enough together to work toward the same goal. That sounds easy, but dealing with people is the most difficult part of anyone’s job and most good CEO’s just have a way of making everyone seem happy, satisfied and good about themselves.

    Having a firm handle on and deep knowledge in financials doesn’t hurt either.

  4. John W. Furst said:

    Well,
    We are talking about averages here, right?

    The average CMOs have an ‘organization’ — a machine — working for them bringing in money on a regular basis. Some of those machine work better some suck, but still work somehow.

    The average copywriters might be lonely wolves working from project to project. In addition they probably cannot command or have not heard about royalties. The word average also implies, they are not ‘A’ level copywriters.

    Shall I continue?

    Yours John

  5. Charles Cuninghame said:

    Bob

    Earier in my career I was shocked to discover that many people with “marketing” in their job titles didn’t know the first thing about marketing.

    (A great book on this topic is Your Marketing Sucks by Mark Stevens.)

    What these marketing executives do know is how to play the game of corporate executive.

    Like Dianna Huff, I’d prefer to play my own game, even if I am earning 10 times less pay.

  6. mark allen roberts said:

    Have to agree with Charles…most of the CMO’s I have worked with do not know the true definition of marketing.

    Some think its advertising; some think its coffee mugs and ball caps with the company logo.

    How about you, your readers?

    Let’s have some fun with this, ask your readers to define marketing.

    Mark Allen Roberts
    http://www.tunedinblog.com/

  7. James said:

    The average CMO has to show up at work from 8 to 5 every day.

    Me… I’d rather work 6 hours a week…

  8. Bob Bly said:

    James: And, the CMO is at the beck and call of the CEO and other people, perpetually attached to them via a variety of wireless devices.

  9. Clarke Echols said:

    CMOs typically have MBAs. MBAs are the only people who can run a business. Don’t belive it? Ask anyone on Wall Street.

    Of course Wall Street is populated by MBAs — in economics, finance, or whatever… So they *know* only MBAs are qualified to run a company.

    But what’s an MBA?

    An MBA is a kid who like business so he (or she) went to college and took some barnyard solid waste classes in business, taught by some character called a “professor”.

    What’s a professor?

    A kid who took some barnyard solid waste classes until he got enough of them to get a barnyard solid waste degree called a BS. He then took more and more of those same kinds of classes until he got a more-of-the-same degree called an MS. Then continued more of the same until they were so piled higher and deeper he got a piled-higher-and-deeper degree called a PhD.

    That meant he was qualified to teach business, even though he’d never run a business in his life. He then got a book written by some other guy with a piled-higher-and-deeper degree who’d never run a business so he could teach our aforementioned future MBA.

    The kid he taught went through the same process of taking classes about how to run somebody else’s company, until he got enough of them to get the MS renamed an MBA so he could get a job running somebody else’s company, though he’d never run one either, just like the professor and textbook authors.

    And that is the disease that plagues American corporations.

    I ran this by a close friend who used to be the plant manager for a major manufacturer of products used by nearly everyone who might read this. The name is recognized throughout the US, but shall remain nameless. He agreed with me,
    then after saying I was absolutely right, he told me he had an MBA.

    There are high-school dropouts who make more money than some corporate CEOs, and a whole lot of CMOs and CFOs.

    I have two kids with business degrees. One graduated com laude. The other has had oversight responsibility for as many as 35 college-grad professionals in a major computer company. They don’t necessarily agree with my
    previously stated opinion. We’ll see if time
    changes their outlook. :-)

    Clarke

  10. Fiona Fell - The Profit Maximising Web Geek said:

    I have a business degree…but it doesn’t mean anything more than confirming I turned up to some classess in a room full of other students and mangaged to turn in assigned tasks on time in most cases.

    Sure I learnt stuff, but I am sure if I have been in ‘sales’ door to door I would have learnt more about selling to people, and business operations than I did in uni.

  11. garcinia diet said:

    Yes! Finally something about improved garcinia helps.

  12. southeast.cz said:

    You can find the best possible way to look closely in checking and working out things that can indeed provide a good experience for us.
    The best way to check the quality of the pixels is to ask to see sample shots of each camera, any better store should do this for you, or
    try camera review sites like DPreview. For professional photographer, a minimum
    of 12 MP is recommended for high definition output; however this
    is subject to the photo needs of the client.

  13. Finley said:

    There’s an excessive amount demand in a very small area for any given group of frequencies.I put it up all the way to possible, but mounting it to your wall may seem like overkill.
    DVG834N NETGEAR Wireless ADSL Router is powered with the latest wireless technology.

  14. Moccamaster Coffee Maker said:

    Cona vacuum coffee machine will appear in gold plus chrome finish.
    And there really is not any dearth regarding Tassimo faithful clients available.
    In the presentatrion that any of those are true, after that
    single helping brewer might be to suit your needs.

  15. origin eye cream said:

    It is perfect for external just use; be mindful not to obtain the cream inside up your eyes.

    What’s more, bags within the eyes are often accompanied by other problems including dark circles
    or extreme redness. One product worth considering is Eyevive, the safe and natural solution to
    reverse signs and symptoms of aging.

  16. Top Rated Food Processors said:

    Keep a spray bottle around loaded with lemon, water and borax.
    Our common love of cooking has resulted in nonstop hours of sharing trade secrets, but making
    baby food had never popped around my head. Seeking for just the top design and capabilities at the local machine store can often become
    a hassle, but shopping around the net provides
    each advantage to you of comparing numerous retailers as well as a huge selection of assorted processors in less time of computer requires to drive to your local
    shop.

  17. Top 10 Best Electric Shavers said:

    There is really a range of these merchandise within the market as well as
    this cause, as being a shopper, it may be a little mind-boggling to produce the appropriate choice.
    It is a known proven fact that electric shaver cannot perform the same clean shaving like the blade shave.

    When you figure out everything you want, it is
    important to look for these in the shaver.

  18. asthma air purifier said:

    With the application of an air cleaners, allergens
    or airborne pollutants are taken out of indoor air so they really are struggle to continue circulating through
    the oxygen. s because with the availability of replacements filters.
    Of the various home air cleaners available today within the
    market we here have selected several to supply you with a review of by far the most popular electronic home air cleaners.

  19. live femdom webcams said:

    Thanks in support of sharing such a good idea, post is nice,
    thats why i have read it completely

  20. Bagless Vacuum Cleaner Reviews 2014 said:

    Thankfully, a few Shark Navigator reviews I came across provided me with helpful
    insight. Purchasing vacuum cleaners online can be a tedious job.
    While selecting a different robot cleaner, look out of
    these characteristics:.

  21. single stage snow blowers said:

    All you want can be a flexible outdoor extension cord and also a nearby electrical outlet for getting started.

    Plus I possess a car, and would need to arrange transport of computer.

    You can be asking yourself why is it that I have to have a
    snow blower; I am in great shape and it’s great exercise, or maybe you may be
    thinking why spend money with a snow thrower each time a shovel can do
    exactly the same job for less.

  22. new.mylove.net.tw said:

    ll delete all of the existed files around the external disk drive to make a secure
    area on it too save your confidential data. Parents is going tto be allowed to block game content determined by its ESRB rating and user age.
    The third choices to copy all your details online.

  23. wiki.topica.vn said:

    If you may manually customize the white balance preset, you’ll be able to control along with temperature based in your preferences – as
    a possible alternative of utilizing the auto white balance.
    With compact cameras, zooming takes time as well as the more you zoom, greater blurry the image taken is going to be.
    This is a wonderful moment to create out your compact camera.

  24. Http://Home.Xmlyart.Com/Space.Php?Uid=119707&Do=Blog&Id=280447 said:

    Pressure washers produce an extreme volume of water pressure and are capable of doing serious injury should they come into contact along with your body.
    These machines are compact, lightweight, and easily placed on a trailer.
    Furthermore, you’ll not possess problems using the policy in the warranty plus repair or perhaps replacing of problematic components.

  25. http://questionboss.com/ said:

    You will quickly realize it difficult to pick a perfect one from
    countless types and color Electric , once you go within the store or search on-line.
    It happens more speedily too, as it can be a smaller space than the usual regular oven and gets
    hotter quickly,compared for the waiting time for a sizable oven to
    warm up enough to toast your bagel. •To wash it easily: Pulls out
    of the crumb tray so you’ll be able to wash it instead with the ones
    tilt and you should carry them over towards the sink and continue to shake them out.

  26. http://duelblock.com/groups/selecting-rapid-systems-in-best-laser-printer/ said:

    If you provide you with the garments, you get what we supply, you can forget or less.
    There really is will no longer any reason to cover exorbitant fees for the production of electronic pictures.
    Aside through the messy output, it decreases work and waste plenty of time.

  27. Georgia said:

    You ought to be a part of a contest for one of the greatest blogs
    online. I most certainly will highly recommend this blog!

  28. Compare Superzoom Cameras said:

    The Kodak has always produced some best and latest products
    that have always satisfied their consumers and have made
    them happy with the performance and the cost of the products that they make.
    Nikon coolpix L120 is easily available in color wione red
    and black at the retail price rate of 249.
    Research the kind of camera you are thinking about purchasing on the
    web.

  29. binary options contest said:

    Consumer support: we chat with the client assistance to test how the broker has actually set up the help desk that need to
    support traders.

  30. 2talk.ir said:

    One of the most body rub important health benefits you would get from having regular sessions with a licensed attorney and even psychological problems.

  31. http://tomandjerrygamesnow.com/ said:

    Hi So in this position for 10 seconds and repeat three times.
    Hypnotherapy is a natural healing remedy. The body
    postures tantra cause neck and back muscles, and speeds recovery.
    This form of massage that does not mean there is no such word,
    so much to us — and without our asking.

  32. Brenna said:

    We did use Heart for many months when we first began however moved
    away due to sluggish support and nice variances in performance.

  33. Emanuel said:

    (Earnings earned in this way helps me finance the purchase of recent books).

  34. Vernon said:

    The whois privacy protection is cheaper than their competitors too.

  35. Christena said:

    Additionally, saved cash by switching to a UK host and domain registrar…should also help my
    google rankings!

  36. Rosalyn said:

    Your mechanic says you need a wheel bearing, what’s a wheel bearing?

  37. Alfonzo said:

    It is known as one of the most haunted locations in Hawaii.

  38. tsohost promo code said:

    I hoped that javascript itself has matured to the
    purpose that the need for libraries is lowered or non existent.

  39. Bridgette said:

    A massively refreshing change to hosting. Real individuals who bend over backwards to assist as
    a lot as they can.

  40. Lorraine said:

    For now this reply helped me so I hope it helps you.

  41. Tahlia said:

    Recycling empty toner cartridges performs an important role in preserve a wholesome dwelling setting.
    Everyday thousands of empty toner inkjet cartridges are dumped into the landfill, releasing
    dangerous and harmful gases under the surface of the earth.

  42. Stacey said:

    The thin plastic which holds the Lysol Healthy Touch refill lid in place may be easily damaged throughout
    this course of. This design makes refilling greater than as
    soon as unsafe.

  43. tn450 cartridge said:

    The new generation has advanced into pc-oriented
    duties from home to office works; all the things is usually handled computers and paperwork.
    Getting information and organizing arduous
    copies of recordsdata all the time needs the assistance of
    printers.

  44. Vernita said:

    This will cut back your expenditure on printing while
    minimising the affect on our fragile setting.

  45. Milford said:

    Simply desire to say your article is as astounding.
    The clearness to your publish is simply
    spectacular and that i could suppose you are knowledgeable on this subject.
    Fine along with your permission allow me to clutch your RSS feed
    to stay updated with coming near near post. Thank you one million and please carry on the enjoyable work.

Leave a Reply