In his latest e-newsletter, copywriter Alan Sharpe says: “In business-to-business direct mail lead generation, letters invariable outpull self-mailers, including postcards.”
Yet many b-to-b marketers I talk to favor postcards. They note that postcards eliminate the need to convince someone to open an envelope’ the sales message is right in plain sight.
What works best for generating leads in YOUR experience: a sales letter in an envelope — or a postcard? And why?