Comments on: What Works Best in Direct Mail: Sales Letters or Postcards? http://bly.com/blog/general/what-works-best-in-direct-mail-sales-letters-or-postcards/ bly.com direct marketing blog Tue, 22 May 2012 15:10:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Nokia 5800 http://bly.com/blog/general/what-works-best-in-direct-mail-sales-letters-or-postcards/#comment-678322 Nokia 5800 Tue, 10 Nov 2009 21:46:15 +0000 http://www.bly.com/blog/?p=163#comment-678322 Seems like postcards work better for just pure lead generation in a multi-step campaign. I've found that a sales letter can explain more in detail and get over objections, then ask for the sale much better than a postcard. But for simply directing the recipient to a website or toll-free number, postcards work great. Seems like postcards work better for just pure lead generation in a multi-step campaign. I’ve found that a sales letter can explain more in detail and get over objections, then ask for the sale much better than a postcard. But for simply directing the recipient to a website or toll-free number, postcards work great.

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