Is HTML e-mail on its way out?
Michael Della Penna, chief marketing officer of Epsilon Interactive, seems to think we may be headed that way.
In an interview with Direct magazine (10/15/06, p. 9), Penna said that retailers who still use all-HTML e-mail are in for a “horrendous” online holiday shopping season.
He cites a study by his firm showing that for 65% of Internet users, images are suppressed in the e-mail they receive, and so they can’t see the graphics.
As a marketer, what works best for you — text or HTML e-mails?
As a consumer, which would you rather receive … and why?