MF has written a nonfiction business book and wants to know whether I think it’s better to self-publish or look for a traditional publisher.
Here’s what I told MF….
If you want to establish your reputation as a though leader in your field, gain visibility, and build credibility, getting your book published by a mainstream publisher like McGraw-Hill or John Wiley is the best way to accomplish those goals. It is the most prestigious form of publishing, the one most likely to impress others.
If you want to maximize your revenues from sale of your book, I’d go with publishing it as an e-book. You can charge more than for a regular book, and your profit margin is much higher than with a printed book.
If you are a frequent speaker and need to get a book out on your topic quickly — to sell at your talks or to send to meeting planners to convince them to book you — a self-published printed book is the way to go.
A famous self-publishing guru once said in a speech that self-published books are no less prestigious than traditionally published books. “People don’t shop for a McGraw-Hill or a John Wiley book. They don’t care who the publisher is.”
True, but many people (not all) look down on self-publishing. Every self-publisher I know save one (the guru mentioned above) has confided in me that the moment they reveal their book is self published, they feel somehow embarrassed or apologetic.
Mainstream publisher for prestige … e-book for profit … traditional book for back of the room sales or a give-away to potential clients. That’s what I told MF. Do you agree with my assessment of her book publishing options?