August 10th, 2006 by Bob Bly
A colleague recently asked me, “What’s hot in advertising and marketing today … what’s the latest and greatest?”
He gave “buzz marketing” as an example — but I told him that was already old news. Still relevant and real, but not the flavor of the week.
We also rejected “integrated marketing” (big in corporate marcom) as too old and dull — and “grass roots” marketing because most people don’t really understand what it means.
So let me ask all you smart marketers who read this blog: what’s hot, new, big, and exciting in marketing, advertising, and PR today?
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