In a 5/27/08 comment on Robert Scoble’s blog (http://scobelizer), Gary Wisniewski eloquently sums up my beef with social networking junkies, blogging evangelists, and technology snobs.
“Somehow, social media ‘tools’ have spawned a religion,” writes Gary.
“It?s no longer good enough to look at a tool and assess it?s purpose and suitability. No, you have to believe that it is ‘the answer.’ You have to believe that being an early adopter somehow imbues participants with insight which reaches beyond the specifics of a tool?s utility and into the very fabric of social quality.”
He goes on to imply that the social networking and high-tech evangelists consider anyone who does not drink their Kool-Aid a dinosaur.
“No longer are tools ‘suitable for some and not for others’ but instead there are ‘new exciting tools’ and ‘outmoded tools.’Tech tools have become the varsity badges of the winning team these days.”
This is especially true as it applied to new technology tools in marketing. If you use Twitter or Facebook, you are cool and hip and “in touch” with the market.
If you use e-mail marketing, landing pages, or direct mail, you are out of touch and closed off to the all-important “conversation” — even if these old-school media are generating millions of dollars in sales for you.
I love Gary’s concluding thought:
“Maybe some of those who use Twitter are the ones who don?t get it. Maybe they have never done anything which required six months of silence and uninterrupted concentration. The tech culture of absorb, regurgitate, and mash-up has its value. But, let?s not make it the only answer.”
Am I right in applauding Gary and praising him for getting it right?
Or is he another crabby, old school, dead-tree-media luddite who, like me, will never “get it” In the eyes of the new media hipsters?