January 30th, 2009 by Bob Bly
There are several companies selling programs that teach you how to make a little extra money in your spare time by participating in market research surveys or focus groups. I sell such a product myself: www.marketresearchwealth.com
One of these companies sent me an e-mail promoting their program. The subject line read: “Get Paid to Evaluate Products.”
The “get paid” part sounds good. But “evaluate products”? Is that something you are dying to try? I thought not.
We get good results marketing our program online. The e-mail subject lines we use are “Get Paid to Give Your Opinion” and “Make $125 an Hour Giving Your Opinion.”
I think “give your opinion” is stronger than “evaluate products,” because most of us love to give our opinions — on just about anything. And in my subject line, you now get paid handsomely to do it.
My “Get Paid to Give Your Opinion” is an example of a swipe file in action: I borrowed it from an ad Richard Armstrong wrote to sell a book on how to get comped at casinos. His headline:
“Get Paid to Gamble”
This entry was posted on Friday, January 30th, 2009 at 4:39 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.