September 20th, 2009 by Bob Bly
You’ve heard of Meineke Discount Muffler, right?
Nothing wrong with that name.
So Jeff wanted a similar sounding name for his auto repair shop specializing in brakes.
We drove past his place today and saw in front a big sign that said:
JEFF’S BUDGET BRAKE.
I said to my wife: “I’m not sure when we’re shopping for brakes, the word we are thinking of to describe them is BUDGET or BARGAIN or anything that implies cheap merchandise.”
Maybe Jeff’s RELIABLE Brakes.
What do you think of the name JEFF’S BUDGET BRAKE — good, bad, or terrible?
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