There?s an old joke that goes: the proof that advertising works is that millions of people think yogurt tastes good.
I think even better proof is that marketers have conned consumers into spending $15 billion per year on bottled water brands ? about a third of which already use filtered tap water anyway.
Bottled water costs about a thousand times more per gallon than tap water. Worse, bottled water often contains more bacteria and impurities, because the EPA regulates municipal water systems more stringently than the FDA regulates bottled water.
Yes, bottled water is conveniently portable. But why not just buy a plastic bottle and fill it with cold water from the tap as needed? Can anyone say ?canteen??
Source: ?Water and Oil Shouldn?t Mix,? Ecoprint, 10/07, p. 3.