Comments on: Why Branding Doesn’t Work in B2B

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By: incontri

incontri — Tue, 29 May 2007 13:52:41 +0000

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By: cartoon

cartoon — Tue, 29 May 2007 06:35:08 +0000

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By: chat

chat — Mon, 28 May 2007 23:24:00 +0000

Chi ha fatto questo? E un buon posto per trovare le informazioni importanti!:)

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By: iene

iene — Wed, 23 May 2007 15:36:03 +0000

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By: B2B Marketing Blog » Blog Archive » Sense and nonsense: branding in b2b

Fri, 18 May 2007 16:49:49 +0000

[...] We can find a textbook example of the many conflicting views surrounding branding in an article on Bob Bly’s blog. It highlights a misunderstanding between branding and image communications. On the other hand, a good reference site on branding, with an impressive list of contributors can be found at allaboutbranding. [...]

By: Hans De Keulenaer

Hans De Keulenaer — Fri, 18 May 2007 15:13:20 +0000

This post and its subsequent discussion highlights a textbook example of the confusion between branding and image communications. A brand is not a logo, a house style or a campaign.

A good reference site on branding is http://www.allaboutbranding.com where under ‘resources’ and then ‘tools’ you can take a test ‘Brand Assessment Questionnaire’ which lists 30 actions needed to create, communicate, live and manage a brand. If we’re really honest, we fail to perform many of these actions in many cases, though most are essential.