I’m still surprised at how quickly advocates buy in and loudly endorse new technologies or media. For me I prefer to experiment with the technology and perhaps find a unique or less common way to use it profitably.

I suspect the most common use of any technology is rarely the most powerful use.

Sabrina

That having been said, the Social Networking concept is—IMHO—an old-fashioned concept wrapped up in a radically new device. While the websites may change—today’s FaceBook was yesterday’s MySpace—the core concept of creating a “social” connection remains.

Personally speaking, I have been interacting socially on the web for fun and for profit since August 2000; I’ve made money as a Mortgage Banker from the internet experience across a variety of platforms. I liken the “social networking” platform to the same opportunities obtained IRL (In Real Life) when socializing for fun and profit: Golfing; Kiwanis and Rotary; B2B Networking groups; family and friends; personal referrals.

I have always adopted an online personae of someone who is personable,accessible and willing to share my professional experience for free. I think instead of “direct-selling” to online prospects (“HEY! Over HERE!!! I CAN SELL THAT TO YOU!!!), the social network platform leads the prospects to me. Frankly, at that point, the trust factor is so strong based on reputation that you can’t beat the kind of loyalty you get from these new prospects.

To sum it up in response to your question, Bob: jump in and give it a try with the knowledge this is a different kind of selling opportunity, but don’t buy into the hype.

Trevor Curran
NMLS #40140
tcurranmortgage.com

Among the big 3 – Facebook, Twitter and Linkedin, Linkedin is the best, follow by Twitter and Facebook. We don’t have to wait other to test it if we know what we do.