Why I personally respond to your e-mails and questions

February 22nd, 2017 by Bob Bly

I get a lot of e-mail from subscribers.

And even though it’s time-consuming, I respond to as many as I
can — which is most.

Why?

I believe that when you make your e-mail marketing a two-way
communication, you build a stronger relationship with your
subscribers.

The result: greater engagement, more readership, and increased
sales when you offer your list a product they might like.

A week or so ago subscriber JI sent me this brief e-mail:

“I enjoyed your article today. I like the way you communicate
what you believe and how you respond to people.

“At the same time, I see that I can leave a conversation with you
while taking away my own view of life without hurting your
feelings.

“It’s nice getting to know you over these years and I do love you
as a person for what you are giving the world. Thank you.”

And subscriber RM writes:

“Wow! Thank you so much for your timely response. That was the
first time I had responded to a posting by someone as famous and
accomplished as you and I in no way expected to hear from you so
quickly.

“This speaks volumes to me about your quality and dedication to
helping others. A fairly rare quality in this day and age from
my experience in the business arena.”

I know from publishing The Direct Response Letter for more than a
dozen years that, like JI and RM, many of my subscribers
appreciate that I am accessible — both via e-mail, Facebook, and
phone.

Conversely, I have heard many say they dislike it when they write
to the publishers of their favorite e-newsletters, and all they
get in return is a canned auto-responder message — usually saying
the author is too busy to reply personally.

Maybe I am stupid to maintain a dialogue with my subscribers —
Lord knows I’m busy enough.

But I do it for three primary reasons:

>> First, I think if you have a question or comment, you deserve
a personal response from me.

>> Second, I enjoy hearing from and talking with my readers. Some
reach out to me only once in a blue moon. Others are regulars. I
like both.

>> Third, it lets me know what you are interested in, so I can
produce content that is useful and relevant to you.

I believe the give-and-take interaction between an editor and his
subscribers enhances the experience of getting the e-newsletter
for readers and adds value.

So I plan to continue it for both the immediate and long-term
future.

And thanks for reading my e-mail essays. It’s much appreciated.

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This entry was posted on Wednesday, February 22nd, 2017 at 2:53 pm and is filed under General, Writing and the Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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