BB, an old ad agency veteran whom I always liked and respected, resurfaced in my life via e-mail … but not in a pleasant way.
He starts off nicely enough, asking if I remember him and giving me a nice compliment about my being a smart guy.
But then, he says: “But I get annoyed at the get-rich-quick schemes you lend your name to on the Internet” — referring to my endorsement of Matt Feury’s upcoming seminar on e-mail copywriting.
“It is really beyond the pale. There most be a more appropriate way to earn a commission. Jeez…”
Here’s just a partial list of my problems with BB’e e-mail:
First, Matt Feury is the real deal. The guy spends 15 minutes typing out a personal e-mail, broadcasts it to his list with a mouse click, and makes about $10,000 a day.
He is not a “hustle.” He knows how to make money online, and more important, can teach us how to do so.
Second, BB’s e-mail implies that all Internet marketing is sleazy.
Hey, BB, you were a Madison Avenue ad guy. Who are you to talk about sleazy?
Third, BB also implies that I am a low-life by selling information online.
Is there something inherently wrong or low-class about marketing information online?
Tell that to the New York Times … the Wall Street Journal … Harvard Business School Publishing … Better Homes & Gardens … and thousands of other publishers, small and large, who make great profits selling useful content their buyers love online!
What perhaps is more of a hustle, BB, is trying to convince sucker clients that pouring millions into big print and TV ad campaigns, that can’t be measured and win awards for creativity but not sales, is a smart way to invest one’s money.
You’ve been doing that for years — after all, you’re a smart guy too.
Right, old friend?
But I’m really not angry at BB. Just his ignorance and misconceptions, which so many people share.
If I saw him again, the first beer would be on me — with a warm handshake and a smile….