Why I won’t coach you

March 26th, 2014 by Bob Bly

I am frequently asked by my subscribers whether they can buy
coaching or mentoring from me.

And the answer is always the same – no – because I do not offer
coaching or mentoring services to individuals (all my clients
are companies that use direct response or Internet marketing to
sell products and services).

My refusal to offer a coaching or mentoring service to readers
who want it really ticks some people off.

But I think it shouldn’t, and that I am in the right, and here’s

First, I’m not telling you or anyone else how to earn YOUR

So what gives you or anyone the right to tell me how I should
spend my time?

Why shouldn’t I have the same freedom you do to select what I
want, offer services I want to provide, and work with the kinds
of clients I choose?

Isn’t that a fair and reasonable request? Isn’t a big reason to
become self-employed to be your own boss and choose your own

Second, I don’t like working with individuals. I prefer to work
with companies, which are usually either direct response or B2B

In my area, copywriting, individuals don’t know what they are
doing, don’t understand how to work with a professional, and
need a lot of hand holding – all of which I dislike.

I want to write copy for clients who know what a shopping cart
is, know how to arrange web site hosting, know how to research
keywords, and know how to drive traffic to the landing page I
write for them.

I only want to write the copy: I have no interest in explaining
over and over again the rudiments of digital marketing to
newbies who don’t know it.

In other words, I want to be a copywriter, not a marketing
consultant or coach.

My friend DH, a specialist in writing direct mail, put it this
way: “I want to work with clients who know where the indicia

The other problem with coaching is this: When I am hired to
write copy for a client, I do the work, and therefore am
accountable for the results.

When you coach someone, you do NOT do the work. They do. You
only encourage and motivate them and perhaps guide them.

And more often than not – they don’t take your advice and
execute the tasks necessary to achieve their goals.

So what happens is the coaching client does not succeed – either
because he is lazy, inept, untalented, unfocused, picked the
wrong niche, or any combination of these reasons.

And the coach gets the blame. Even though the client, not the
coach, did the work – or not. Who needs that?

Also, if you are a copywriter or an Internet marketer, you can
use Google to find many coaches out there eager and willing to
help you. So it’s not like I’m your only hope.

One other thing: when I became a full-time freelance copywriter
in 1982, there were no paid mentoring or coaching programs … no
courses … no online groups … even no books on how to succeed in
the copywriting business.

That I am here is proof that you do NOT need coaching to make
it. Although if you think it will help you, by all means seek it
out. Just not with me. Fair enough?


This entry was posted on Wednesday, March 26th, 2014 at 10:59 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

46 responses about “Why I won’t coach you”

  1. Sklep GSM said:

    Komis GSM w Piotrkowie Trybunalskim. W naszym artykule wr?czamy bogaty wybór telefonów komórkowych w kultowych daninach. Przedk?adamy baterie, ?adowarki, szpicle, hartowne dodatkowo bogate pokrowce oraz obudowy, przeno?ne pami?ci, dziwaczn? bi?uteri? do telefonów komórkowych.

  2. automatic blood pressure said:

    Hi! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted keywords
    but I’m not seeing very good gains. If you know of any please
    share. Thank you!

  3. cardio said:

    Woah! I’m really enjoying the template/theme of this
    site. It’s simple, yet effective. A lot of times it’s very difficult to
    get that “perfect balance” between user friendliness and appearance.
    I must say you have done a amazing job with this. Also, the blog loads super quick
    for me on Firefox. Outstanding Blog!

  4. silowanie na reke said:

    Hello There. I discovered your weblog the use of msn. This is an extremely neatly written article.
    I’ll be sure to bookmark it and come back to learn more of your helpful info.
    Thank you for the post. I will definitely return.

  5. Barbecue Streaming said:

    Elements typically seen on movie screens were guns drawn and cleavages exposed.
    The last thing you would want is to have your viewing dominated by an overlay large screen. Wine and beer is served on Saturdays and Sundays beginning when the Cinema opens its doors, which is generally at
    11:30 a.

  6. modular laboratory benches said:

    As a result, measuring range hood is great or negative, primarily depends upon 3 aspects: the capacity to total separation of
    soot. All over the United States there is an effort to replace outdated dorms, with resort style new college dorms,
    that have all the amenities. Markets reaching saturation for major revenue generators in the CV device segment such as ICD, pacemaker and DES.

  7. Binh Thien An said:

    Thank you for another wonderful article. The
    place else may just anyone get that type of information in such a perfect means of writing?
    I’ve a presentation subsequent week, and I am at the
    search for such info.

  8. Wag said:

    Great weblog right here! Also your site loads up fast!

    What web host are you the use of? Can I am getting your
    affiliate link for your host? I wish my web site loaded up as fast as yours

  9. ??????????? said:

    Have you ever thought about including a little bit more than just your articles?
    I mean, what you say is important and everything. Nevertheless think of if you
    added some great visuals or videos to give your posts more, “pop”!
    Your content is excellent but with images and video clips,
    this blog could undeniably be one of the very best in its niche.
    Fantastic blog!

  10. infrared 23 low 11s said:

    The roll of scotch tape came in handy Sandra!!! Prizes were awarded for the two best fascinators, a difficult low infrared 23 11s call as everyone put a lot of time and creativity into their projects congratulations to Laurie Tomita and Nicole Kennedy!! The winners of the Spring Fling were the 3 man team of Inga Lawson, Nancy Lucas, and Marilyn Pound. Congratulations ladies. 15 at Seven Hills, 3 wood. Canton Tom Samartino, 150 yard No. McClancy was hired by Haven late last year, Coburn said. Hav

  11. copps said:

    Excellent article. I was checking out constantly that blog site and i’m satisfied! Invaluable information specially the still left part :) I personally contend with such information considerably. I’m in search of this particular a number of facts for the period of time. Thank you and associated with fortune.

  12. skirpus-deutschland.com said:

    I leave a response when I appreciate a article on a site or
    I have something to add to the conversation. Usually it is caused by the fire communicated in the post I read.
    And after this post Why I won?t coach you – bly.com
    blog – bly.com direct marketing blog. I was actually excited enough to
    drop a thought 😉 I actually do have 2 questions for you if
    you do not mind. Could it be only me or does
    it look like a few of these responses look like coming from brain dead
    folks? 😛 And, if you are posting on additional social sites, I
    would like to follow you. Would you make a list the complete urls of all your
    community sites like your Facebook page, twitter feed,
    or linkedin profile?

  13. download youtube Videos said:

    Everyone loves what you guys are usually up too. This
    sort of clever work and reporting! Keep up the excellent works guys I’ve added you guys to
    my own blogroll.

  14. Jual g string bagus jogja said:

    I’ve been browsing on-line greater than 3 hours these days, yet I never found any interesting article like yours.
    It is beautiful worth sufficient for me. Personally, if all website owners and bloggers made excellent content material as you
    did, the internet can be much more useful than ever before.

  15. miesnie brzucha said:

    I pay a quick visit everyday some web sites and sites to read posts, however this weblog
    provides quality based content.

  16. Kristie said:

    The other day, while I was at work, my cousin stole my iphone and tested to
    see if it can survive a thirty foot drop, just so she can be a youtube
    sensation. My apple ipad is now broken and she has 83 views.
    I know this is completely off topic but I had to share it with someone!

  17. ???? ???????? ??????? said:

    It might also be beneficial to consider buying two batteries.

    Taking the benefits of Computer Aided Drafting into their account, many companies find it feasible to outsource their projects, instead of adopting conventional ways for construction and manufacturing.
    Therefore searching for the right lending corporation, bank,
    or lender’s site isn’t really enough, you must have complete information about loans as all auto loans are not the same type.

  18. black high heels said:

    I savor, result in I discovered just what I used to be having a look for.
    You’ve ended my 4 day long hunt! God Bless you man. Have a nice day.

  19. localisation gps said:

    Nice post. I learn something new and challenging on sites I
    stumbleupon every day. It will always be useful to read articles from other authors and use a little something from their websites.

  20. restore my blood sugar said:

    Avoid excessive intake of oil and try using olive oil instead of other types of oils.
    But barring severe disability or serious complications, physical activity of some sort —
    and this doesn’t have to mean working out at a gym — should be done
    regularly by everyone with diabetes, regardless of
    age. Surgical intervention, such as incision and drainage is
    needed in complicated cases.

  21. gold coin said:

    I’ll immediately take hold of your rss as I can’t find your email subscription link or newsletter service.
    Do you’ve any? Kindly let me recognize so that I may just subscribe.

  22. jordan xi gamma blue said:

    Some parents have been known to turn the night into a bit of a rolling party. While we wholeheartedly support this, we can deny the real goal of trick or treating: candy. Lots and lots of candy. If you are like a kid in an actual candy shop, this is no doubt your favorite holiday. The younger the kid with you, the more candy you can acquire. (But leave some for the kid, please.)Due to recent controversies and ongoing investigations, it has become clear that a full discussion of the campaign is n

  23. dieta na mase said:

    You’re so awesome! I do not suppose I’ve truly read anything like this before.
    So nice to find someone with some original thoughts on this
    issue. Really.. many thanks for starting this up. This site is
    one thing that’s needed on the internet, someone with a little originality!

  24. http://issuu.com/ said:

    This is really interesting, You’re a very skilled blogger.
    I have joined your feed and look forward to seeking more of your fantastic post.

    Also, I have shared your web site in my social networks!

  25. Bluewave said:


    Why I won?t coach you – bly.com blog – bly.com direct marketing blog

  26. Maude said:

    Everything is very open with a precise clarification of
    the issues. It was really informative. Your site is very helpful.

    Thank you for sharing!

  27. hay day para pc said:

    I quite like looking through an article that will make men and women think.
    Also, many thanks for allowing for me to comment!

  28. http://www.laserowa-depilacja.net said:

    Hey! I just wanted to ask if you ever have any
    problems with hackers? My last blog (wordpress) was hacked
    and I ended up losing several weeks of hard work
    due to no backup. Do you have any solutions to prevent hackers?

  29. Transformers La era De la extinción En Espanol said:

    The true filmaholic hears a song from the soundtrack and knows exactly where it comes in during the film.
    The style of a well used movie theater can be carried out using the structural arranging as part of your room.
    An electronic board alerting moviegoers when their show is starting and when it’s
    time for seating for that particular show, is situated in the lounge, as is a large HDTV.

  30. Miasto 44 said:

    In a few seconds, you will get a list of stores that are having DVDs
    for sale. They invoke the same kind of interest to their audiences; however this time around, it would be through the web medium, instead of
    a movie theatre preview. Built-in video and photo capture support was a step in the right direction but it just
    was no match for i – Movie Maker.

  31. www.newmediacentral.Net said:

    I’m really loving the theme/design of your web site.
    Do you ever run into any internet browser compatibility issues?

    A handful of my blog audience have complained about my blog not operating correctly
    in Explorer but looks great in Chrome. Do you have any advice to help fix this issue?

  32. Ice Age Cheats said:

    Helpful information. Fortunate me I discovered your web site unintentionally, and I am surprised why this
    accident didn’t happened in advance! I bookmarked it.

  33. Giubbini Moncler said:

    What a material of un-ambiguity and preserveness of precious experience
    concerning unexpected emotions.

  34. mole with white ring around it said:

    Fantastic website. Plenty of useful info here. I am sending it to
    a few pals ans also sharing in delicious. And naturally, thank
    you in your effort!

  35. Portfolio Software Development said:

    Wow tgat was strange. I just wote an really long comment but after Iclicked submit
    my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyways, just wantged to say fantastic blog!

  36. mirrored chest said:

    Hi there, constantly i used to check weblog posts here early in the break of
    day, since i like to gain knowledge of more and more.

  37. designer harness female said:

    Hi I am so thrilled I found your webpage, I really found you by mistake, while I
    was researching on Askjeeve for something else, Regardless I am here now and would just like to
    say thank you for a tremendous post and a all round entertaining blog (I also love the theme/design), I don’t have time
    to read it all at the minute but I have saved it and also included your RSS feeds,
    so when I have time I will be back to read more, Please do keep up the fantastic work.

  38. CV. Iwan Transport said:

    Reliable Car Rent in Yogyakarta Indonesia
    Rent car in Yogyakarta with or without a driver or key-off matic or manual. Free shuttle service to the station car Hotel and public places or in places you are good customers in the city or outside the city with an experienced driver, friendly, courteous and responsible. We also melatani package Yogyakarta City Tour around the area so you are not in vain during a holiday in Yogyakarta. Please contact us to confirm armada.
    http://www.iwantransport.com / http://www.rentalmobilyogya.net
    My Facebook Rental Mobil Jogja

  39. identity theft protection said:

    I really like your writing style, fantastic info, thanks for posting

  40. latest designer sarees online said:

    hi!,I love your writing so so much! percentage we keep in touch extra approximately your article on AOL?
    I need an expert in this space to unravel my problem.
    Maybe that’s you! Taking a look forward to peer you.

  41. topone aluminum bottle said:

    May I simply say what a comfort to uncover somebody that
    actually understands what they are talking about over the
    internet. You actually understand how to bring an issue to light and make it important.
    A lot more people need to look at this and understand this
    side of the story. I was surprised you aren’t more popular given that you certainly have the gift.

  42. test-spot.com said:

    I’m more than happy to discover this page. I wanted to thank you for your time just for this wonderful read!!
    I definitely really liked every part of it and i also have you bookmarked to see new information on your website.

  43. yj yjacrylic said:

    acrylic table for sale supplier are the most common paints used in grattage. Grattage is a surrealist technique that became popular with the release of acrylic p

  44. Addie said:

    We’re a gaggle of volunteers and opening a brand new scheme in our community.
    Your site provided us with helpful info to work on. You’ve
    performed a formidable process and our whole
    community will probably be thankful to you.

  45. family reunion tshirtspersonalized tshirt said:

    Hi, all is going nicely here and ofcourse every one is sharing facts, that’s actually
    fine, keep up writing.

  46. create your own shirts said:

    Hi Dear, are you genuinely visiting this site on a regular basis, if so then you will
    definitely obtain nice know-how.

Leave a Reply