Why I won’t coach you

March 26th, 2014 by Bob Bly

I am frequently asked by my subscribers whether they can buy
coaching or mentoring from me.

And the answer is always the same – no – because I do not offer
coaching or mentoring services to individuals (all my clients
are companies that use direct response or Internet marketing to
sell products and services).

My refusal to offer a coaching or mentoring service to readers
who want it really ticks some people off.

But I think it shouldn’t, and that I am in the right, and here’s
why:

First, I’m not telling you or anyone else how to earn YOUR
living.

So what gives you or anyone the right to tell me how I should
spend my time?

Why shouldn’t I have the same freedom you do to select what I
want, offer services I want to provide, and work with the kinds
of clients I choose?

Isn’t that a fair and reasonable request? Isn’t a big reason to
become self-employed to be your own boss and choose your own
lifestyle?

Second, I don’t like working with individuals. I prefer to work
with companies, which are usually either direct response or B2B
marketers.

In my area, copywriting, individuals don’t know what they are
doing, don’t understand how to work with a professional, and
need a lot of hand holding – all of which I dislike.

I want to write copy for clients who know what a shopping cart
is, know how to arrange web site hosting, know how to research
keywords, and know how to drive traffic to the landing page I
write for them.

I only want to write the copy: I have no interest in explaining
over and over again the rudiments of digital marketing to
newbies who don’t know it.

In other words, I want to be a copywriter, not a marketing
consultant or coach.

My friend DH, a specialist in writing direct mail, put it this
way: “I want to work with clients who know where the indicia
goes.”

The other problem with coaching is this: When I am hired to
write copy for a client, I do the work, and therefore am
accountable for the results.

When you coach someone, you do NOT do the work. They do. You
only encourage and motivate them and perhaps guide them.

And more often than not – they don’t take your advice and
execute the tasks necessary to achieve their goals.

So what happens is the coaching client does not succeed – either
because he is lazy, inept, untalented, unfocused, picked the
wrong niche, or any combination of these reasons.

And the coach gets the blame. Even though the client, not the
coach, did the work – or not. Who needs that?

Also, if you are a copywriter or an Internet marketer, you can
use Google to find many coaches out there eager and willing to
help you. So it’s not like I’m your only hope.

One other thing: when I became a full-time freelance copywriter
in 1982, there were no paid mentoring or coaching programs … no
courses … no online groups … even no books on how to succeed in
the copywriting business.

That I am here is proof that you do NOT need coaching to make
it. Although if you think it will help you, by all means seek it
out. Just not with me. Fair enough?

Share

This entry was posted on Wednesday, March 26th, 2014 at 10:59 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

26 responses about “Why I won’t coach you”

  1. Sklep GSM said:

    Komis GSM w Piotrkowie Trybunalskim. W naszym artykule wr?czamy bogaty wybór telefonów komórkowych w kultowych daninach. Przedk?adamy baterie, ?adowarki, szpicle, hartowne dodatkowo bogate pokrowce oraz obudowy, przeno?ne pami?ci, dziwaczn? bi?uteri? do telefonów komórkowych.

  2. automatic blood pressure said:

    Hi! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted keywords
    but I’m not seeing very good gains. If you know of any please
    share. Thank you!

  3. cardio said:

    Woah! I’m really enjoying the template/theme of this
    site. It’s simple, yet effective. A lot of times it’s very difficult to
    get that “perfect balance” between user friendliness and appearance.
    I must say you have done a amazing job with this. Also, the blog loads super quick
    for me on Firefox. Outstanding Blog!

  4. silowanie na reke said:

    Hello There. I discovered your weblog the use of msn. This is an extremely neatly written article.
    I’ll be sure to bookmark it and come back to learn more of your helpful info.
    Thank you for the post. I will definitely return.

  5. Barbecue Streaming said:

    Elements typically seen on movie screens were guns drawn and cleavages exposed.
    The last thing you would want is to have your viewing dominated by an overlay large screen. Wine and beer is served on Saturdays and Sundays beginning when the Cinema opens its doors, which is generally at
    11:30 a.

  6. modular laboratory benches said:

    As a result, measuring range hood is great or negative, primarily depends upon 3 aspects: the capacity to total separation of
    soot. All over the United States there is an effort to replace outdated dorms, with resort style new college dorms,
    that have all the amenities. Markets reaching saturation for major revenue generators in the CV device segment such as ICD, pacemaker and DES.

  7. Binh Thien An said:

    Thank you for another wonderful article. The
    place else may just anyone get that type of information in such a perfect means of writing?
    I’ve a presentation subsequent week, and I am at the
    search for such info.

  8. Wag said:

    Great weblog right here! Also your site loads up fast!

    What web host are you the use of? Can I am getting your
    affiliate link for your host? I wish my web site loaded up as fast as yours
    lol

  9. ??????????? said:

    Have you ever thought about including a little bit more than just your articles?
    I mean, what you say is important and everything. Nevertheless think of if you
    added some great visuals or videos to give your posts more, “pop”!
    Your content is excellent but with images and video clips,
    this blog could undeniably be one of the very best in its niche.
    Fantastic blog!

  10. infrared 23 low 11s said:

    The roll of scotch tape came in handy Sandra!!! Prizes were awarded for the two best fascinators, a difficult low infrared 23 11s call as everyone put a lot of time and creativity into their projects congratulations to Laurie Tomita and Nicole Kennedy!! The winners of the Spring Fling were the 3 man team of Inga Lawson, Nancy Lucas, and Marilyn Pound. Congratulations ladies. 15 at Seven Hills, 3 wood. Canton Tom Samartino, 150 yard No. McClancy was hired by Haven late last year, Coburn said. Hav

  11. copps said:

    Excellent article. I was checking out constantly that blog site and i’m satisfied! Invaluable information specially the still left part :) I personally contend with such information considerably. I’m in search of this particular a number of facts for the period of time. Thank you and associated with fortune.

  12. skirpus-deutschland.com said:

    I leave a response when I appreciate a article on a site or
    I have something to add to the conversation. Usually it is caused by the fire communicated in the post I read.
    And after this post Why I won?t coach you – bly.com
    blog – bly.com direct marketing blog. I was actually excited enough to
    drop a thought ;-) I actually do have 2 questions for you if
    you do not mind. Could it be only me or does
    it look like a few of these responses look like coming from brain dead
    folks? :-P And, if you are posting on additional social sites, I
    would like to follow you. Would you make a list the complete urls of all your
    community sites like your Facebook page, twitter feed,
    or linkedin profile?

  13. download youtube Videos said:

    Everyone loves what you guys are usually up too. This
    sort of clever work and reporting! Keep up the excellent works guys I’ve added you guys to
    my own blogroll.

  14. Jual g string bagus jogja said:

    I’ve been browsing on-line greater than 3 hours these days, yet I never found any interesting article like yours.
    It is beautiful worth sufficient for me. Personally, if all website owners and bloggers made excellent content material as you
    did, the internet can be much more useful than ever before.

  15. miesnie brzucha said:

    I pay a quick visit everyday some web sites and sites to read posts, however this weblog
    provides quality based content.

  16. Kristie said:

    The other day, while I was at work, my cousin stole my iphone and tested to
    see if it can survive a thirty foot drop, just so she can be a youtube
    sensation. My apple ipad is now broken and she has 83 views.
    I know this is completely off topic but I had to share it with someone!

  17. ???? ???????? ??????? said:

    It might also be beneficial to consider buying two batteries.

    Taking the benefits of Computer Aided Drafting into their account, many companies find it feasible to outsource their projects, instead of adopting conventional ways for construction and manufacturing.
    Therefore searching for the right lending corporation, bank,
    or lender’s site isn’t really enough, you must have complete information about loans as all auto loans are not the same type.

  18. black high heels said:

    I savor, result in I discovered just what I used to be having a look for.
    You’ve ended my 4 day long hunt! God Bless you man. Have a nice day.
    Bye

  19. localisation gps said:

    Nice post. I learn something new and challenging on sites I
    stumbleupon every day. It will always be useful to read articles from other authors and use a little something from their websites.

  20. restore my blood sugar said:

    Avoid excessive intake of oil and try using olive oil instead of other types of oils.
    But barring severe disability or serious complications, physical activity of some sort —
    and this doesn’t have to mean working out at a gym — should be done
    regularly by everyone with diabetes, regardless of
    age. Surgical intervention, such as incision and drainage is
    needed in complicated cases.

  21. gold coin said:

    I’ll immediately take hold of your rss as I can’t find your email subscription link or newsletter service.
    Do you’ve any? Kindly let me recognize so that I may just subscribe.
    Thanks.

  22. jordan xi gamma blue said:

    Some parents have been known to turn the night into a bit of a rolling party. While we wholeheartedly support this, we can deny the real goal of trick or treating: candy. Lots and lots of candy. If you are like a kid in an actual candy shop, this is no doubt your favorite holiday. The younger the kid with you, the more candy you can acquire. (But leave some for the kid, please.)Due to recent controversies and ongoing investigations, it has become clear that a full discussion of the campaign is n

  23. dieta na mase said:

    You’re so awesome! I do not suppose I’ve truly read anything like this before.
    So nice to find someone with some original thoughts on this
    issue. Really.. many thanks for starting this up. This site is
    one thing that’s needed on the internet, someone with a little originality!

  24. http://issuu.com/ said:

    This is really interesting, You’re a very skilled blogger.
    I have joined your feed and look forward to seeking more of your fantastic post.

    Also, I have shared your web site in my social networks!

  25. Bluewave said:

    Bluewave

    Why I won?t coach you – bly.com blog – bly.com direct marketing blog

  26. Maude said:

    Everything is very open with a precise clarification of
    the issues. It was really informative. Your site is very helpful.

    Thank you for sharing!

Leave a Reply