Why Was Covey a Best-Seller?

July 16th, 2012 by Bob Bly

Stephen Covey, author of The 7 Habits of Highly Effective People, just passed away.

His obituary mentioned that the book sold an astonishing 25 million copies.

Sure, it’s a good business book. But there are lots of good business books. Why do you think Covey sold so many copies?


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8 responses about “Why Was Covey a Best-Seller?”

  1. Braden Talbot said:

    Well, you could start with the title. The title is a great headline, loaded with power words (habits, highly effective) and a number (list).

    The book is a little near and dear to me because, although I am not into it anymore, it was my first self-help book and taught me about paradigm shifts.

    Sad news.

  2. Kent said:

    Well, I have to say, his book has very strong in copy writing and communication skills! :)

  3. LM said:

    From 1990 to 2000 to 2010+ = 20 years that 7 Habits was a best-seller.

    I believe it was a word-of-mouth phenomenon running through the advent of email, the internet, and social media.

    Also, many corporations embraced the book, his workshops, and speaking engagements.

    Personal Leadership Icon –
    RIP Stephen R. Covey!

  4. Brian Croner said:

    Anyone who would want to improve his/her effectiveness in business and at home are drawn by a great curiosity title. And it’s ONLY 7 STEPS! It’s sooooo easy, anyone can do it!

    People are drawn to the number 7. Remember 7 Steps to Freedom? A lame book, but a great title.

  5. Beth Norris said:

    7 Habits was one of the more popular nonfiction selections during my years working at a library. Mr. Covey presented a formula to increase productivity, thus success, thus happiness. And it was all wrapped up in a convenient little book; no four-hundred page “Clancy” tome.
    I believe it taught people how to prioritize, which is something that is sometimes easier said than done.

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