Xerox had a problem.
When customers pulled the seal from its toner cartridges, a small puff of toner escaped, which had consumers concerned.
Here’s the clever label Xerox pasted onto its toner bags:
“To ensure our cartridges are of the finest quality, we test each and every one before it leaves our factory. When you pull the toner seal, you may see a small puff of dust. This indicates the cartridge was tested and passed the Xerox performance specification.”