November 22nd, 2009 by Bob Bly
I got an email from a copywriter today who claims he has been called ?the best copywriter on the Web? ? but he doesn?t say who called him that.
He also says his course on copywriting has been praised as the ?Bible? of web copywriting ? but he doesn?t say who called gave him that testimonial.
If you are going to quote favorable comments about you or your product ? especially those with huge claims and superlatives ? you should attribute each comment to a source.
Otherwise, the reader tends to doubt the truth of what you are saying ? and it looks like YOU are just saying these things about yourself.
Am I right?
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