August 3rd, 2007 by Bob Bly
In the mail today I received a bright red Monarch envelope.
The teaser — in large boldface all-caps — simply read:
“LIMITED TIME FREE GIFT OFFER.”
Would that make you want to open the envelope — either because it makes you curious or you like to get free stuff?
Or would does it instantly warn you “this is advertising mail,” causing you to throw it away unopened?
In short, is “LIMITED TIME FREE GIFT OFFER” a good, bad, or terrible headline … and why?
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