Answer to “Test Your Direct Response I.Q.”
August 24th, 2005 by Bob Bly
The correct answer is “B,” as reported in “Successful Direct Marketing Methods” by Bob Stone, Sixth Edition, NTC Business Books, 1997, page 203.
“Buy one, get one free” outpulled the other offers by 40%.
There are two lessons contained in this test result.
FIRST, you can never say with absolute certainty what is going to work in direct marketing. The only way to determine the winner is through a test.
SECOND, you can ignore those who tell you “free” is overused, hokey, downscale, or whatever.
Smart marketers continue to use “free” because it WORKS — and for no other reason.
This entry was posted on Wednesday, August 24th, 2005 at 9:17 am and is filed under Direct Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
August 24th, 2005 at 11:38 am
Thanks Bob!
Free does still work. And it creates skepticism. Combine ‘free’ with an honest reason why you are giving something away, and you’ve got a very powerful formula.
August 24th, 2005 at 9:02 pm
Very interesting exercise, Bob. Thanks for the brain teaser. But what if you’re selling a big-ticket or large-size item — I dunno, maybe a 64-inch plasma TV — and the customer might not actually want two of them?
I know, I know, one of you readers will take the other one off my hands — thanks! 😉
Seriously, in that case wouldn’t 50% of be more effective? What do you think?
Tom McKay
Better Business Communications
http://www.MaineCreative.com/blog.htm
August 25th, 2005 at 1:56 am
Tom,
Here in Russia Philips is carriing out a promo action. What they offer is a
plazma TV as a present (a small one) in case you buy one. The idea seems to
be the same, though you can’t call this a direct-mail. So far it is known
whether the action is effective or not, but it is a fact. You get one free
(as a present) and not a 50% discount.
August 25th, 2005 at 9:26 am
I think it’s dangerous to make conclusions from one promotion; what was the product? who was the target market?
It would be interesting to look at such a test in – say – the B2B market and see what worked best there…
August 25th, 2005 at 9:32 am
Richard: I agree you can’t formulate a rule based on a single test to a single market. On the other hand, 25 years of testing have led me to conclude that FREE works equally well in both b-2-b and b-2-c marketing.
August 26th, 2005 at 10:52 am
The appeal of FREE: It’s the old ’emotion over logic’ lesson again, isn’t it? Even if reason should dictate otherwise, none of us is immune to the idea of getting something for nothing.
September 5th, 2005 at 3:41 pm
There’s a reason why it works. I’ve covered it extensively in an article. I’m not so sure, it’s the FREE part, but rather the factor of the tip over; the bonus factor.
Of course, you’re free (oops, there goes the word again) to disagree with me.
But read the article too. It might be illuminatinghttp://www.psychotactics.com/artcookie.htm
September 28th, 2005 at 1:58 pm
I’m not sure it’s just the word FREE, though as we all know it’s a great motivator. I think it’s just important that it’s easier to figure out your return in a one-to-one ratio. Too many people have such bad math skills that they’re not sure how much 50% percent or half off will give them. And even if they are, it may not sound like such a deal. I’d rather go to Payless shoe stores for 1 free pair of shoes with each one I buy, rather than getting 1/2 off on the second pair.
October 3rd, 2005 at 2:52 pm
juicy couture
haute couture
fashion design
fashion dress
October 3rd, 2005 at 2:53 pm
formal dress
homecoming dress
dress up
evening dress
October 3rd, 2005 at 2:54 pm
arabic music
arabic mp3
arabic newspaper
arabic songs
October 3rd, 2005 at 2:54 pm
arab Search Engine
arab times
arab news
arabic movie
October 3rd, 2005 at 2:55 pm
paper company
paper making
paper company
?? ????
October 3rd, 2005 at 2:55 pm
international paper
paper supply
paper
paper source
October 3rd, 2005 at 2:56 pm
search engine ranking
internet search engine
web directory
paper products
October 3rd, 2005 at 2:56 pm
search engine marketing
search engine
web search
search engine submission
October 3rd, 2005 at 2:56 pm
domain name hosting
web directory
add url
Search Engine optimization
October 3rd, 2005 at 3:01 pm
Web Hosting Provider
domain hosting
Web Hosting company
affordable web hosting
December 12th, 2006 at 3:28 pm
Welcome Aboard! This is group that I’ve just set up specifically for all traders in the world. Please feel to post stories, comments, testimonials, questions and more to this group. Exchange ideas, knowledge and skills. Hope you enjoy it immensely!
January 24th, 2007 at 10:19 am
Good evening!
We would like to announce the launch of our new dating blog.
http://meetdat.blogcu.com/
Dating online
January 24th, 2007 at 2:03 pm
The most interesting site about Credit cards
Credit card dept
[url=http://expressy.blogcu.com/]Credit card debt consolodation[/url]
http://expressy.blogcu.com/ Credit card debt elimination
January 30th, 2007 at 1:55 am
Interesting ideas!
February 12th, 2007 at 12:31 pm
Bush is forever saying that democracies do not invade other countries and start wars. Well, he did just that. He invaded Iraq, started a war, and killed people. What do you think? Why has bush turned our country from a country of hope and prosperity to a country of belligerence and fear.
Are we safer today than we were before?
We have lost friends and influenced no one. No wonder most of the world thinks we suck. Thanks to what george bush has done to our country during the past three years, we do!
March 22nd, 2007 at 7:21 am
very nice blog
March 27th, 2007 at 5:53 am
Blog of directtv
June 7th, 2007 at 3:49 am
Online Drugstore http://drugstoreon.atspace.com/ Online Drugstore
June 25th, 2007 at 6:27 am
www black babes com
www black babes com
June 25th, 2007 at 9:57 am
black dick in blonde chicks
black dick in blonde chicks
June 25th, 2007 at 12:06 pm
lesbian bondage latex
lesbian bondage latex
July 2nd, 2007 at 8:59 am
free virgin pussy videos
free virgin pussy videos
July 8th, 2007 at 7:00 pm
naked animai cartoons
naked animai cartoons
July 9th, 2007 at 4:56 am
anime sex gif
anime sex gif
July 9th, 2007 at 9:43 am
russian shemale anal sex
russian shemale anal sex
July 11th, 2007 at 5:53 am
click here
bzsx ski qcpys liq modiceybk ldhjis piqbp.
here
rbyy lwf lubgl owp tliyfowcu xfcfmk vwaow.
click here
djsp ybv lmupm ecu fatryaqrz somtmr dbxjy.
If you can see this message, email duudssdssudd@gawab.com.
October 10th, 2007 at 6:43 pm
Ephedra pseudofed.
Denver ephedra attorney. Ephedra products. Ephedra pills. Twinlab metabolift with ephedra. Ephedra.
January 21st, 2008 at 4:16 am
Hi Ephedra.
I think all this not so badly, and it is necessary
to continue to move in this direction!!!
October 11th, 2009 at 10:56 am
Its very intresting and Informative stuff. Women finds it difficult to manage their cost, save $1 a day and you can see the difference it makes
October 12th, 2009 at 2:13 pm
I like your post. No matter what amount of debt a person has, willingness to retire is the first step
October 14th, 2009 at 12:05 am
It’s really amazing. Debt can be rescued by reducing expenses not by increase income
August 2nd, 2012 at 9:20 am
Which doesn’t aid make sense at all. You might have a great plan connected with what is happening
August 16th, 2012 at 4:10 am
Answer to “Test Your Direct Response I.Q.” – bly.com blog – bly.com direct marketing blog I was recommended this website by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my trouble. You’re incredible! Thanks! your article about Answer to “Test Your Direct Response I.Q.” – bly.com blog – bly.com direct marketing blogBest Regards Cindy
December 7th, 2012 at 6:30 am
First-time We have went to your site. I get pleasure from that. Numerous thanks for all you do.
August 10th, 2013 at 12:58 pm
If you have one particular weblog I like reading every day, it’s that one particular.
November 26th, 2013 at 2:03 pm
Outstanding weblog site the following! Also net website significantly upward really quickly!
September 3rd, 2020 at 5:06 am
https://hpprintercustomerservice.us/page/hp-printer-customer-service
https://sites.google.com/view/printer-drivers-for-hp/
https://aol-customer-support.us
October 12th, 2020 at 2:29 am
Read below your eligibility to enter Loblaw Grocery Customer Satisfaction Survey for your chance to win amazing rewards.
April 22nd, 2021 at 5:38 am
https://ijsetupcanon.us/
https://seofreelancerus.com/canon-com-ijsetup/
http://geeksready.com/http-canon-com-ijsetup/
https://installprint.com/canon-com-ijsetup/
April 22nd, 2021 at 5:39 am
http://thehelpingguide.com/printers/canon-com-ijsetup-install-canon-printer/
http://asinghblog.com/www-canon-com-ijsetup/
http://canon-com-ijsetup.com/
http://asinghblog.com/solutions-brother-com-windows-setup/
April 22nd, 2021 at 5:39 am
http://geeksready.com/solutions-brother-com-windows/
http://solutions-brother-windows.com/
https://brother.printers-setup.com/solutions-brother-com-windows/
https://marktick.blogspot.com/
June 12th, 2021 at 2:14 am
Pugs for sale,cheap pugs for sale,pug puppies for sale,pug puppies for sale near me,teacup pug,pug for sale,teacup pugs for sale,teacup pugs,teacup pug puppies for sale, teacup pug for sale near me,pug for sale near me,pug puppies for sale under,teacup pugs,pug puppies near me,teacup pugs,teacup pug puppies for sale,pug puppy for sale,mini pug,baby pugs for sale,pug breeders near me,pugs puppies for sale,black pug puppies for sale,miniature pugpug puppies,pugs for sale near me,pugs for sale near me,pugs puppies,black pugs for saleteacup pug puppies for sale,pugs for sale,baby pugs for sale,mini pug,teacup puppies for sale near me,pug puppy for sale utah,pug puppy for sale near me,pug puppy for sale cheap,pug puppy for sale ohio,pug puppy for sale in tennessee,pug puppy for sale massachusetts,pug puppy for sale illinois,pug puppy for sale in pa,pug puppy for sale texas,pug puppy for sale az,pug puppy for sale arkansas,pug puppy for sale atlanta,pug puppy for sale adelaide,pug puppy for sale australia,pug puppies for sale alberta,pug puppies for sale austin texas,
https://pugslandbreeder.company.com
June 14th, 2021 at 7:22 am
Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking.
June 17th, 2021 at 1:49 am
The action moves to Dunedin the following weekend for the first All Blacks vs Fiji Test at Forsyth Barr Stadium, ABs v tonga rugby sky tv Dunedin, on Saturday 10 July.
June 29th, 2021 at 3:52 pm
https://savannahbengal.company.com/
September 19th, 2021 at 11:49 pm
There’s certainly a great deal to know about this topic. I like all the points you’ve made.
aspen dental contact number
November 17th, 2021 at 8:52 am
Buy best quality comfortable ladies dri-fit training shirts online from Ndure. Fast Shipping.
From Ndure buy the best quality wide leg trousers online at affordable price. Fast Shipping.
Buy online Latest fashion trousers for men from Ndure. Fast Shipping.
June 6th, 2022 at 1:38 pm
cobalt octoate manufacturer are importers of cobalt octoate products devoted exclusively to advance materials in industrial bulk and laboratory/research quantities.
June 7th, 2022 at 1:46 pm
epoxy putty in pakistantrader has established itself as a renowned epoxy resin manufacturer of composite material in Pakistan that is used in engineering innovation. As a widely known epoxy company, we are seeking to make your lives more convenient and prosperous via frequent up-gradation. Our company offers the best epoxy resin in Karachi as well as the best epoxy resin price in Pakistan/Karachi.
June 10th, 2022 at 1:54 pm
Long Island real estate agents work to increase the value of your home. List your homes for sale in long island on our website. We also provide rental services, so you may rent out your lovely homes.
June 24th, 2022 at 7:28 am
Grab elegant khussas and khussa shoes today, only from Ndure. Bringing style and luxury at great prices.
July 14th, 2022 at 5:00 am
Interview Preparation If you’ve already managed to polish off your CV to stand out – congratulations! If you haven’t, check out our Jobseeker Plan here to check out our all-inclusive plan for those looking for their first job or their next job!
July 25th, 2022 at 3:54 am
Striping is integral on roads and parking spaces. Line striping gives a clear sense of direction to the drivers in following the traffic rules on the roads and highways. In the parking areas, the Thermoplastic Striping helps manage the space properly and directs the inflow and outflow of the traffic.
August 13th, 2022 at 8:16 am
Watch Ma num zuleyha subtitrat in Romana on our website. If you like to watch seriale turcesti visit our website.
August 14th, 2022 at 10:07 pm
Enjoying wordle website is kind of easy. Go online to the Wordle hyperlink utilizing your cellphone or pc. On the web site, you will see a grid of six blocks with 5 letters every.
You’ll have to guess a five-letter phrase for the day inside six makes an attempt. When you begin typing, the letters will pop up within the first grid. If the letters typed are right however within the fallacious positions, they are going to get highlighted in yellow or inexperienced if they’re in the appropriate place. As soon as all of the 5 locations of a block flip inexperienced, you win the acquire. For those who can’t guess the proper phrase inside six tries, you’ll lose the sport, and the system will pop up the proper reply on the display screen.
August 14th, 2022 at 10:10 pm
qwordle is a phrase recreation that has been particularly designed to check your vocabulary and spelling abilities. The foundations are simple, however the problem lies in getting phrase after phrase proper with out making any errors. Strive logging in as soon as a day for 20 minutes to maintain your abilities sharp. Over time, the sport will get tougher with extra phrases and new letters being added. Have enjoyable!
September 13th, 2022 at 4:27 am
The Career Coach is Europe’s top career coaching consultancy – and has helped more than 10,000 people land their dream jobs, all in less than 40 days
September 13th, 2022 at 4:48 am
PSW is an Asphalt Contractors Houston that uses extreme crack repair fillers for structure resurfacing to prevent the unwanted penetration of water and moisture and weed growth.
October 27th, 2022 at 10:28 am
hotels in New York
November 7th, 2022 at 2:40 am
Sifa provides the large number of party wear dress for girls and women in Pakistan at low prices. Grab your favorite dresses at Sifa online in all over Pakistan.
November 25th, 2022 at 5:11 am
Best Shisha in Dublin offers you a wide range of shisha with flavourful drinks to go with it. Bring in your friends and family and enjoy the secluded atmosphere we offer you. We are offering amazing deals on drinks and shisha combos throughout the week.
December 14th, 2022 at 8:24 am
java software architect will be seeing designs through from start to finish incorporating everything from technology to solution, assurance, governance, and security. You will need to be client facing and be able to make complex designs seem simple to customers.
December 15th, 2022 at 5:48 am
Afforable Flights by flightsntravel give you the most comfortable flight throughtout your journey where ever you wanted to fly with you love one or else its your Business Trip with collegues
December 21st, 2022 at 12:57 am
Excellent and decent post. It is brilliant blog. I like the way you express information to us. Thanks for such post and please keep it up.Denver Broncos Varsity Leather Jacket
December 27th, 2022 at 2:02 pm
Another popular entry on top metaverse entropy platforms is XANA. XANA is structured as a Decentralized Autonomous Organization (DAO), meaning that the platform’s users are on the platform. It allows users to vote on UI changes or governance policies on elements such as treasury distribution. Although XANA’s popularity has waned recently, it is undoubtedly one of the largest Metaverse platforms globally.
January 20th, 2023 at 7:39 am
SEO Consultant and Service Provider is an important aspect of the digital marketing solution. It helps in increasing brand visibility on the web. If you have a stunning website but the potential customer is unable to locate you on the web then it is useless.
May 16th, 2023 at 6:09 am
Discover the gorgeous abaya collection from Maples Closet, suitable for every event. Intricately detailed designs in both traditional and contemporary styles are featured in our collection. We provide a variety of colours to suit every taste, from traditional black to vivid hues. Utilise our chic abayas to upgrade your modest wardrobe. Experience Maple’s Closet’s magnificence by shopping right away.
August 31st, 2023 at 7:55 am
Embark on a ride adventure like no other with Tour Saint Lucia. Our diverse range of guided tours offers exciting experiences for every traveler. From mountain trails to coastal routes, our ride adventures promise unforgettable moments and memories.
September 28th, 2023 at 4:51 am
Discover a comprehensive range of newborn essentials designed to provide comfort and care for the newest addition to the family. Our collection includes a variety of practical items such as diapers, onesies, blankets, and feeding accessories. These essentials are carefully selected to ensure the well-being and happiness of both the baby and their parents during those precious early stages of life.
October 30th, 2023 at 2:56 am
Welcome to this new Westminster townhouse for sale , offering a perfect blend of modern living and historic charm. With its prime location and well-designed interior, this property is sure to capture your heart.Nestled in a sought-after community, this property offers a harmonious blend of comfort, convenience, and contemporary design, making it an ideal place to call home.
November 6th, 2023 at 6:39 am
Immerse yourself in the action of GTA 5 with Modded GTA 5 Accounts. Accelerate your progress, acquire unique assets, and embrace the game like a pro. Conquer Los Santos with these accounts in your arsenal.
December 11th, 2023 at 12:42 am
BSNS Consulting offers cutting-edge Services of Web Development, delivering seamless and visually stunning websites that reflect your brand’s identity. Our skilled web developers combine aesthetics with functionality, creating user-friendly platforms that drive traffic and conversions. Stay ahead in the digital landscape with our customised web development solutions.
January 15th, 2024 at 11:00 am
Empower your ecommerce endeavors with GinkgoRetail’s specialized Order Management Software. Seamlessly integrated for online retail excellence, our software optimizes order processing, inventory management, and streamlined fulfillment. Tailored specifically for ecommerce, it ensures a cohesive and efficient workflow, enabling you to deliver a seamless buying experience. Elevate your online retail operations with GinkgoRetail’s Order Management software for Ecommerce, crafted to bolster the success of your ecommerce ventures.
January 16th, 2024 at 2:32 am
A Nageltisch is simply a nail table or manicure table. It’s a piece of furniture designed for performing various nail care treatments, such as manicures and pedicures. These tables often come equipped with storage drawers and a comfortable work surface.
January 26th, 2024 at 2:49 am
Even though Himalayan pink salt has a wide range of advantages, it’s important to address the issues related to salt use. The scientific viewpoint on the use of Himalayan pink salt and its possible health effects is examined in this section. Our goal is to present a comprehensive analysis of the subject, “Is Himalayan Pink Salt good for you?” including comparisons with other salt varieties and considerations regarding sodium intake.
February 12th, 2024 at 2:38 am
Don’t just take our word for it. Explore the myriad of customer testimonials and real-life experiences shared by satisfied shoppers. Himalayan Chef has built a community of happy customers, each testimonial reflecting the commitment to quality and service.