August 24th, 2009 by Bob Bly
I have created a crude metric for measuring whether Twitter is getting you results or just wasting your time.
I call this metric the Followed-to-Follow (FF) Ratio.
It is the ratio of how many people follow you on Twitter vs. how many people you follow.
Your FF Ratio should be at least 10:1, meaning you are followed by at least 10X more people than you follow yourself.
Ideally your FF ratio should be 100:1 or higher. A high FF Ratio means whenever you tweet, a significant number of Twitter users get your tweets, so your message is getting across.
On the other hand, an FF Ratio of 1:10 means for every person following you, you are following ten others.
That?s bad because it means you spend too much time getting and reading tweets, which may be fun but doesn?t get your message across or put money in your pocket.
An FF Ratio of 1:100 or lower means you have a serious social networking addiction and are probably paying too much attention to Twitter.
In addition, spending too much time on Twitter could be hazardous to your professional health: an article on CareerBuilder.com (8/24/09) notes: ?Social media is becoming the latest way for people to get job offers rescinded, reprimanded at work, and even fired.?
What do you think of my FF Ratio? Is it a sensible metric? Or is the FF Ratio way off the mark?
This entry was posted on Monday, August 24th, 2009 at 10:54 am and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.