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]]> By: Frenk Stayl http://bly.com/blog/online-marketing/a-new-metric-for-measuring-twitter-roi/#comment-680686 Frenk Stayl Sat, 25 Dec 2010 17:42:49 +0000 http://bly.com/blog/online-marketing/a-new-metric-for-measuring-twitter-roi/#comment-680686 Hi Daved I think I do not think you are correct. The goal is not to get the highest number of followers possible. The goal is to maximize ROTI — return on time invested. A large FF ratio is indicative of more followers in proportion to time spent following. Yes, a percentage of the people one follows are there just to get them to follow you. But for the average user, a large number of people you follow is indicative of increased time spent opening and reading tweets, which is a time-wasting activity. Hi Daved
I think I do not think you are correct. The goal is not to get the highest number of followers possible. The goal is to maximize ROTI — return on time invested. A large FF ratio is indicative of more followers in proportion to time spent following. Yes, a percentage of the people one follows are there just to get them to follow you. But for the average user, a large number of people you follow is indicative of increased time spent opening and reading tweets, which is a time-wasting activity.

]]> By: Andreas Ramos http://bly.com/blog/online-marketing/a-new-metric-for-measuring-twitter-roi/#comment-680021 Andreas Ramos Mon, 02 Aug 2010 06:24:14 +0000 http://bly.com/blog/online-marketing/a-new-metric-for-measuring-twitter-roi/#comment-680021 The F/F ratio is interesting, but not useful. What counts is revenue. Time or money has to show measurable revenue. If I have five marketing channels, I allocate my time or money across those according to the results. Twitter could certainly be considered as a branding channel, but then it has to submit to the same testing as other branding channels, namely, number of impressions, results, and so on. With email campaigns, banner ads, paid search, or any other campaign, this can be measured and compared. But so far, I've not seen case studies about Twitter. Does anyone have any case studies on Twitter? Any analysis of clicks, conversions, or sales? If so, please let me know at andreas@andreas.com. The F/F ratio is interesting, but not useful. What counts is revenue. Time or money has to show measurable revenue.

If I have five marketing channels, I allocate my time or money across those according to the results.

Twitter could certainly be considered as a branding channel, but then it has to submit to the same testing as other branding channels, namely, number of impressions, results, and so on.

With email campaigns, banner ads, paid search, or any other campaign, this can be measured and compared. But so far, I’ve not seen case studies about Twitter.

Does anyone have any case studies on Twitter? Any analysis of clicks, conversions, or sales?

If so, please let me know at andreas@andreas.com.

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