A “microsite” is a small website dedicated to selling a single
product, service, or offer.
I am frequently asked, “Does each microsite need its own domain
name, or can I just make it an extension of my main domain name?”
For instance, if your main site is www.jacksfoodsite.com and you
have a separate microsite selling your healthy eating cookbook …
… your domain could be an extension —
www.jacksfoodsite.com/cookbook — or a unique URL; e.g.,
For my product microsites, each has a unique domain name.
And an article in ClickZ (7/26/17) agrees with this domain
“As a general rule, a microsite should have its own dedicated
domain or subdomain.
“While it might be appealing for a microsite to be hosted on a
primary brand domain for SEO purposes, and there are instances in
which this might make sense, more often than not, it’s best to
host the microsite on a dedicated domain.
“There are numerous reasons for this. For one, a dedicated domain
is typically easier to promote.”
They point out that a dedicated domain such as cooldomain.com is
easier to remember and type in than brand.com/microsites/something.
For instance, the domain for my microsite on how to write and
sell your first ebook is www.myveryfirstebook.com.
Having an easy-to-remember dedicated domain is especially helpful
when someone asks me about one of my products, because I can
instantly recall and tell them the site domain.
Now, you may object, “But that means I have to buy a separate
domain for every microsite I have and every product I sell!”
Well, last time I looked, you can buy a domain name on
GoDaddy.com for an annual fee of around $12.
Domain names are the real estate of the web.
That means for $12, you can own a piece of real estate online
that produces for you sales of $5,000 a year … $50,000 a year …
even $100,000 a year or more.
Owning actual real estate doesn’t give you anywhere near that
kind of return most of the time.
And having just spent $4,500 to fix problems at a rental property
we own, I can tell you microsites are a lot less of a headache to
manage than houses.
To be fair, my best microsites make just thousands of dollars a
year each — not $100,000 or $1 million or more like the big boys
of ecommerce do with their websites.
But with dozens of sites each making a few thousand bucks a year,
my little online info business makes me a nice spare-time annual
income … in the six figures … with me “working” on it just a
couple of hours a week.
Another key to having a business with a lot of microsites is to
get a hosting service that allows you to host an unlimited number
of sites for one flat monthly fee.
For instance, one hosting service is, on the surface, very cheap
at just $19 a month.
But, it’s $19 per site. That’s OK if your business has one big
website, as many do, such as my CPA and my attorney.
My hosting service is more expensive at $49 a month — except, for
that fee, I can host as many sites as I want at no extra charge.
And with my 100 microsites, that means my hosting costs are less
than half a dollar per site per month.
One more tip…
Your microsites should offer only one choice of action; e.g.,
download a free white paper or leave.
Or buy the product or leave.
No navigation … no links to other pages … no free content.
If you have navigation on your squeeze pages for lead generation
… or on microsites for product sales … strip it off immediately.
Then sit back and watch your conversion rates rise like bread
dough in a hot oven.
And make more bread online!