A short course in making money with microsites

November 3rd, 2017 by Bob Bly

A “microsite” is a small website dedicated to selling a single
product, service, or offer.

I am frequently asked, “Does each microsite need its own domain
name, or can I just make it an extension of my main domain name?”

For instance, if your main site is www.jacksfoodsite.com and you
have a separate microsite selling your healthy eating cookbook …

… your domain could be an extension —
www.jacksfoodsite.com/cookbook — or a unique URL; e.g.,
www.eathealthyfood.com.

For my product microsites, each has a unique domain name.

And an article in ClickZ (7/26/17) agrees with this domain
strategy, saying:

“As a general rule, a microsite should have its own dedicated
domain or subdomain.

“While it might be appealing for a microsite to be hosted on a
primary brand domain for SEO purposes, and there are instances in
which this might make sense, more often than not, it’s best to
host the microsite on a dedicated domain.

“There are numerous reasons for this. For one, a dedicated domain
is typically easier to promote.”

They point out that a dedicated domain such as cooldomain.com is
easier to remember and type in than brand.com/microsites/something.

For instance, the domain for my microsite on how to write and
sell your first ebook is www.myveryfirstebook.com.

Having an easy-to-remember dedicated domain is especially helpful
when someone asks me about one of my products, because I can
instantly recall and tell them the site domain.

Now, you may object, “But that means I have to buy a separate
domain for every microsite I have and every product I sell!”

Well, last time I looked, you can buy a domain name on
GoDaddy.com for an annual fee of around $12.

Domain names are the real estate of the web.

That means for $12, you can own a piece of real estate online
that produces for you sales of $5,000 a year … $50,000 a year …
even $100,000 a year or more.

Owning actual real estate doesn’t give you anywhere near that
kind of return most of the time.

And having just spent $4,500 to fix problems at a rental property
we own, I can tell you microsites are a lot less of a headache to
manage than houses.

To be fair, my best microsites make just thousands of dollars a
year each — not $100,000 or $1 million or more like the big boys
of ecommerce do with their websites.

But with dozens of sites each making a few thousand bucks a year,
my little online info business makes me a nice spare-time annual
income … in the six figures … with me “working” on it just a
couple of hours a week.

Another key to having a business with a lot of microsites is to
get a hosting service that allows you to host an unlimited number
of sites for one flat monthly fee.

For instance, one hosting service is, on the surface, very cheap
at just $19 a month.

But, it’s $19 per site. That’s OK if your business has one big
website, as many do, such as my CPA and my attorney.

My hosting service is more expensive at $49 a month — except, for
that fee, I can host as many sites as I want at no extra charge.

And with my 100 microsites, that means my hosting costs are less
than half a dollar per site per month.

Very affordable.

One more tip…

Your microsites should offer only one choice of action; e.g.,
download a free white paper or leave.

Or buy the product or leave.

Nothing else.

No navigation … no links to other pages … no free content.

If you have navigation on your squeeze pages for lead generation
… or on microsites for product sales … strip it off immediately.

Then sit back and watch your conversion rates rise like bread
dough in a hot oven.

And make more bread online!

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This entry was posted on Friday, November 3rd, 2017 at 1:51 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 responses about “A short course in making money with microsites”

  1. Jio android phone said:

    A “microsite” is a small website dedicated to selling a single product, service, or offer. It is very helpful information.

  2. Jhonatan said:

    I work with microsites and I can say that they can be very profitable. But it is necessary to know how to work and sell correctly, because it is very difficult to make sales.

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