April 25th, 2005 by Bob Bly
If you publish an e-zine like I do (my Direct Response Letter), and your subscriber list is fairly large (mine is 55,000), you will be inundated with e-mail correspondence from e-book publishers — and other online marketers — asking you to promote their product to your list on an ?affiliate basis.?
In the affiliate arrangement, you ? the e-zine owner — get a commission on every sale generated by the promotion to your list, typically ranging from 25% to 50% of the product price.
The product can be promoted in a solo e-mail marketing message to the e-zine subscriber list or an online ad in the e-zine itself ? or both.
My question is this: is the e-zine publisher obligated to disclose to the reader that he is an affiliate for the product and will receive a cut of the sale? (I should mention that the overwhelming majority of affiliate promotions I receive as a consumer make no mention of this.)
This entry was posted on Monday, April 25th, 2005 at 6:17 am and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.