It seems to me that large corporations have a decided edge in optimizing their Web sites for search engines over small business in general and solo practitioners in particular.
Reason: SEO is a complicated process with many different time-consuming and labor-intensive tasks, from keyword research to optimizing press releases.
A bigger company can afford to dedicate one or more employees full-time to each of these major tasks. For instance, I know a company with a full-time staff person who does nothing but seek incoming links, one of the steps in SEO.
By comparison, if you are a solo entrepreneur or an understaffed SOHO, no one in your office may be able to spare more than a few MINUTES each week securing incoming links to your Web site.
Is there any way a solo or SOHO entrepreneur can compete with medium or large companies in the SEO game … any tricks or shortcuts you know to level the playing field?