I admire Joe Pulizzi, but his latest article about succeeding as a freelancer leaves me wondering if he’s lost his marbles.
In it, Joe says, “I don’t hire any freelancer that doesn’t blog.”
He goes on: “Understanding what it takes to create a successful blog, learn the value of social sharing, and be able to define ideas succinctly is a must have for any marketer.”
What about the ability to be persuasive, increase response rates, and generate more sales and revenues?
If you are a freelancer who doesn’t blog (or even if you do), do you agree with Joe that a freelancer who does not blog is out of touch?
If you hire freelancers (like I do for my online publishing business), do you insist that they have a blog? If not, what DO you look for?