Comments on: It’s Not Too Late to Profit from This Hot Marketing Trend http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/ bly.com direct marketing blog Tue, 22 May 2012 15:10:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: zoriko.gr http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-682666 zoriko.gr Fri, 04 May 2012 14:33:36 +0000 http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-682666 <strong>zoriko.gr...</strong> [...]It’s Not Too Late to Profit from This Hot Marketing Trend - bly.com blog - bly.com direct marketing blog[...]... zoriko.gr…

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]]> By: Cynthia Maniglia http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674819 Cynthia Maniglia Wed, 15 Oct 2008 19:23:09 +0000 http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674819 This site for <a href="http://www.activehealthmanagement.com/" rel="nofollow">Active Health Management</a> features a video with audio on the home page which beautifully explains a complex service that the company is selling. I found the opening audio for the web site a bit scary, almost like there was something wrong with my computer! But I think if a company has a product or service to sell that is complicated OR warrants demonstration, an online video is definitely the way to go, and I would add it as an enhancement to an existing web site or landing page on a microsite where people have the option to view it or not. It's good to present a marketing message in various ways because some people respond better to certain stimuli over other types of media. I have a client who is selling audio as an enhancement to email marketing messages, but I have yet to hear of the results. I guess it might be good for some DMers to let the other guys test it and prove it works THEN get in on the good thing! And save some marketing dollars. This site for Active Health Management features a video with audio on the home page which beautifully explains a complex service that the company is selling. I found the opening audio for the web site a bit scary, almost like there was something wrong with my computer! But I think if a company has a product or service to sell that is complicated OR warrants demonstration, an online video is definitely the way to go, and I would add it as an enhancement to an existing web site or landing page on a microsite where people have the option to view it or not. It’s good to present a marketing message in various ways because some people respond better to certain stimuli over other types of media. I have a client who is selling audio as an enhancement to email marketing messages, but I have yet to hear of the results. I guess it might be good for some DMers to let the other guys test it and prove it works THEN get in on the good thing! And save some marketing dollars.

]]> By: Internet Marketing Archives» Blog Archive » 'It’s Not Too Late to Profit from This Hot Marketing Trend' by Bob Bly http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674818 Internet Marketing Archives» Blog Archive » 'It’s Not Too Late to Profit from This Hot Marketing Trend' by Bob Bly Wed, 15 Oct 2008 14:25:01 +0000 http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674818 [...] It’s Not Too Late to Profit from This Hot Marketing Trend… [...] [...] It’s Not Too Late to Profit from This Hot Marketing Trend… [...]

]]> By: Fiona Fell - The Profit Maximsing Web Geek http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674817 Fiona Fell - The Profit Maximsing Web Geek Wed, 15 Oct 2008 00:52:04 +0000 http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674817 Video. It is something I have considered using on my re-furbished web site as part of a growing re-design. But as it stands it is still only a consideration. Sure, I have left space for it, within articles, and within the web site page latout. I am going to try my hand at adding audio first, and will spend the time providing transcripts (for my visitors and for Googlebots). And sticking to web design best practice, nothing will show or play without it being asked for by my visitors. (Thats why PLAY buttons exist) Listening and watching, Fiona Fell www.FionaFell.com.au Video.

It is something I have considered using on my re-furbished web site as part of a growing re-design. But as it stands it is still only a consideration.

Sure, I have left space for it, within articles, and within the web site page latout.

I am going to try my hand at adding audio first, and will spend the time providing transcripts (for my visitors and for Googlebots).

And sticking to web design best practice, nothing will show or play without it being asked for by my visitors. (Thats why PLAY buttons exist)

Listening and watching,
Fiona Fell
http://www.FionaFell.com.au

]]> By: Gerold Braun http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674815 Gerold Braun Tue, 14 Oct 2008 20:43:16 +0000 http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674815 @Dave J. - To produce a video is not too difficult, if one does not think of entertainment but education. I made a so called whiteboard-video with easy to use movie-maker (comes free with Windows OS) a headset-microphone and a standard (free) graphics-program. Even if you do not understand german, you will get what it is here: http://www.vimeo.com/1476779?pg=embed&sec=1476779 This video, my first but not last, is a success. Since some other bloggers and a newsletter editor linked to it, the number of the subscribers to my newsletter doubled from normally 15-20 a month to almost 40. I gave it a try, although i myself am more like Anne: If i can choose between read info and look info-video, i will choose read. But there a lot out there who will choose video (or audio). @Dave J. – To produce a video is not too difficult, if one does not think of entertainment but education. I made a so called whiteboard-video with easy to use movie-maker (comes free with Windows OS) a headset-microphone and a standard (free) graphics-program. Even if you do not understand german, you will get what it is here: http://www.vimeo.com/1476779?pg=embed&sec=1476779

This video, my first but not last, is a success. Since some other bloggers and a newsletter editor linked to it, the number of the subscribers to my newsletter doubled from normally 15-20 a month to almost 40.

I gave it a try, although i myself am more like Anne: If i can choose between read info and look info-video, i will choose read. But there a lot out there who will choose video (or audio).

]]> By: DMWrecks http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674814 DMWrecks Tue, 14 Oct 2008 19:10:31 +0000 http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674814 Oh yeah! I've heard about this 'online video' technology. I had a very innovative idea of a website that had videos showing some 'natural, instinctual, and near reproductory functions' between males and females that tend to produce arousing sensations in most human males. I don't even need a product to sell, I think the videos could be interesting enough to people so they can pay a monthly fee in exchange for access. I think Bob is unto something here. Oh yeah! I’ve heard about this ‘online video’ technology. I had a very innovative idea of a website that had videos showing some ‘natural, instinctual, and near reproductory functions’ between males and females that tend to produce arousing sensations in most human males. I don’t even need a product to sell, I think the videos could be interesting enough to people so they can pay a monthly fee in exchange for access. I think Bob is unto something here.

]]> By: Dave J. http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674813 Dave J. Tue, 14 Oct 2008 16:28:43 +0000 http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674813 I agree video is going to be golden. Its also a lot of work, even for a 'YouTube quality' production. Talent, scripting, and tone/style are issues each on their own before you even get to the technical aspects of production. This should be a real moneymaker for agencies, as doing it inhouse is likely to be too hard. I agree video is going to be golden. Its also a lot of work, even for a ‘YouTube quality’ production. Talent, scripting, and tone/style are issues each on their own before you even get to the technical aspects of production.

This should be a real moneymaker for agencies, as doing it inhouse is likely to be too hard.

]]> By: Kristi Holl http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674812 Kristi Holl Tue, 14 Oct 2008 15:55:46 +0000 http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674812 I also immediately leave pages where something starts talking to me or video is loading without me clicking on anything. I, too, am irritated by news feeds that are video only. It takes too long, you have to sit through a commercial of some kind first, and it takes a long time to get the information. (I suspect we are all visual learners too, which probably makes a difference. Audio learners might feel just the opposite.) <a href="http://kristiholl.com/" rel="nofollow">Kristi Holl</a> <a href="http://writers-first-aid.blogspot.com/" rel="nofollow">Writer's First Aid blog</a> I also immediately leave pages where something starts talking to me or video is loading without me clicking on anything. I, too, am irritated by news feeds that are video only. It takes too long, you have to sit through a commercial of some kind first, and it takes a long time to get the information. (I suspect we are all visual learners too, which probably makes a difference. Audio learners might feel just the opposite.)
Kristi Holl
Writer’s First Aid blog

]]> By: dianacacy http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674811 dianacacy Tue, 14 Oct 2008 15:20:01 +0000 http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674811 I've been following marketing trends when I can, and I realize that there really is profitability in using video marketing. No, I haven't used it myself yet, but I do plan to. But I also agree totally with Anne. Her comments sound like my own. One reason it's so intrusive is because our house is smaller and I work from a dining-room-made-into-office that's next to the living room, where the family's hanging while I'm online. While we have used headsets, they gave out and I need to get new ones. In the meantime, video and audio is intrusive. Plus, I do prefer to read over listen to someone or watch video when checking out the news reports online too. There's two rules I'm going to use when I start using video marketing ... 1. The video does not start immediately upon the page loading. I will allow the visitor to decide when it should start. The page will be designed to guide the reader to want to watch it. 2. And the video introduction will be sent to my email lists, making it clear that it is a video - so that the person can be prepared for it. I love it when marketers do this for me, because it gives me the chance to do something else first and come back to the video when the environment is right for watching it. (I watch a lot of videos this way.) I know that tests show that having the video or audio start immediately when the page loads does increase sales. But it's never impressed me - in fact, I immediately leave more pages that use that method than stay on them - and I believe in the motto "Do unto others as you'd have them do unto you", so... I’ve been following marketing trends when I can, and I realize that there really is profitability in using video marketing. No, I haven’t used it myself yet, but I do plan to.

But I also agree totally with Anne. Her comments sound like my own. One reason it’s so intrusive is because our house is smaller and I work from a dining-room-made-into-office that’s next to the living room, where the family’s hanging while I’m online. While we have used headsets, they gave out and I need to get new ones. In the meantime, video and audio is intrusive.

Plus, I do prefer to read over listen to someone or watch video when checking out the news reports online too.

There’s two rules I’m going to use when I start using video marketing …

1. The video does not start immediately upon the page loading. I will allow the visitor to decide when it should start. The page will be designed to guide the reader to want to watch it.

2. And the video introduction will be sent to my email lists, making it clear that it is a video – so that the person can be prepared for it. I love it when marketers do this for me, because it gives me the chance to do something else first and come back to the video when the environment is right for watching it. (I watch a lot of videos this way.)

I know that tests show that having the video or audio start immediately when the page loads does increase sales. But it’s never impressed me – in fact, I immediately leave more pages that use that method than stay on them – and I believe in the motto “Do unto others as you’d have them do unto you”, so…

]]> By: Anne http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674810 Anne Tue, 14 Oct 2008 15:01:11 +0000 http://bly.com/blog/online-marketing/its-not-too-late-to-profit-from-this-hot-marketing-trend/#comment-674810 I have not tested audio or video on the web sites I have built, so I cannot quantitatively address the question of conversion. However, as a consumer...in most cases, I shun online audio and video. I strongly prefer text because I can get more information more quickly. Text can easily be skimmed and is easily searched. The same cannot be said for audio and video. Tagging audio and video with keywords helps to some extent with the search problem, but ideally, audio and video would be linked to complete transcripts. Unfortunately, this rarely seems to be implemented. As an example (and a pet peeve)...some news sites have selected headlines that link only to a video feed with no accompanying story. If the video is used to supplement a story, that is fine...but I don't want to waste my time listening to several minutes of video when I could get the information more rapidly elsewhere. I have not tested audio or video on the web sites I have built, so I cannot quantitatively address the question of conversion.

However, as a consumer…in most cases, I shun online audio and video. I strongly prefer text because I can get more information more quickly. Text can easily be skimmed and is easily searched. The same cannot be said for audio and video. Tagging audio and video with keywords helps to some extent with the search problem, but ideally, audio and video would be linked to complete transcripts. Unfortunately, this rarely seems to be implemented.

As an example (and a pet peeve)…some news sites have selected headlines that link only to a video feed with no accompanying story. If the video is used to supplement a story, that is fine…but I don’t want to waste my time listening to several minutes of video when I could get the information more rapidly elsewhere.

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