I have always contended that social networking is not a cost-effective use of the solopreneur’s time.
Now data from a new survey by Michael Stelzner confirms it.
According to the survey, people who have been using social media for a long time spend on average more than 20 hours a week on social networks.
Now, if you are a solopreneur working 40 hours a week, that means you’d spend half your working time on social networks — clearly impractical for self-employed people who valuable their billable time and productivity.
No wonder the survey notes that those working for a company are twice as likely as business owners to spend 20+ hours a week on social networks.
My conclusion: while social networking requires a minimal investment of money, the low ROTI (return on time invested) limits its desirability as a marketing activity for self-employed professionals.
How much time do YOU spend a week with social media?
Do you measure the ROTI — and find it worth the time invested?
Which social networking sites and activities account for the bulk of your time spend with these media?
Get the survey report here: