Edith Roman Associates, a mailing list broker, uses e-mail marketing to promote their services.
In a recent e-mail offering free list recommendations and a free catalog of mailing lists, they split test two subject lines:
A. Free Direct Mail Encyclopedia.
B. Boost Sales, Increase Profits, and Expand Market Awareness.
Which do you think was the winner — and why?
Choose correctly, and you win a FREE special report on how to improve online marketing results (list price: $29).
(I’ll tell you how to get your free prize when I announce the correct answer.)