There’s no simple answer to this question.

I would say that you’re far less likely to trip off spam filters if you concentrate on relatively short emails that send your prospects to a site with your full message.

Having said that when you presell your clients in your emails you can have astonishing sales conversions on your online sales page. (20%+ with a good list)

But you risk a much lower click through rate and a much higher percentage of your emails getting eaten by spam filters.

Smart marketers realize that there’s benefits both ways so they send out two different kinds of emails…one that won’t trigger spam filters and one that might but is more likely to make sales.

Either way you need to be familiar with the words and phrases that spam filters look for and use other alternatives if possible.

Getting too many of your emails labeled as spam can get you blacklisted with Internet Service Providers and then the emails you get delivered will drop drastically.

Kindest regards,
Andrew Cavanagh

Some believe that email as a marketing method is rapidly becoming obsolete, replaced by RSS feeds. Of course, it depends on the target and their preference and technical sophistication (Hard to believe for many, but I still get questions about how RSS works.)

Oh, and Bob - you should check your spam filter on your blog - you’ve got spam comments on several of your posts.