February 15th, 2010 by Bob Bly
Like you, I get a lot of invitations to attend teleseminars and webinars, and lately, I’ve been paying more attention to the price.
The cost to attend those events for which there is a registration fee (many are free) seems to range from $19 on the low end to $149 at the high end. Length is either 60 or 90 minutes.
As a tightwad consumer, I prefer free or $19. But many customers are gladly shelling out $49 to $79 and occasionally more.
Topic doesn’t seem to be critical, as I recently saw two different promoters charge widely different pricing ($29 vs. $149) for the same topic (for a marketing oriented webinar)!
As a marketer, what do you charge for your teleseminars and webinars — and why?
As a consumer, what price are you willing to pay?
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