What to Charge for Webinars and Teleseminars
February 15th, 2010 by Bob Bly
Like you, I get a lot of invitations to attend teleseminars and webinars, and lately, I’ve been paying more attention to the price.
The cost to attend those events for which there is a registration fee (many are free) seems to range from $19 on the low end to $149 at the high end. Length is either 60 or 90 minutes.
As a tightwad consumer, I prefer free or $19. But many customers are gladly shelling out $49 to $79 and occasionally more.
Topic doesn’t seem to be critical, as I recently saw two different promoters charge widely different pricing ($29 vs. $149) for the same topic (for a marketing oriented webinar)!
As a marketer, what do you charge for your teleseminars and webinars — and why?
As a consumer, what price are you willing to pay?
This entry was posted on Monday, February 15th, 2010 at 6:02 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
February 16th, 2010 at 5:17 am
Of course, I prefer to attend webinars for free! In case I badly want to be at that webinar, I’m only willing to pay reasonable amount $10-$20 maybe.
February 16th, 2010 at 8:23 pm
Looks like the comment spammers have attacked. Perhaps it’s time to change to a different version of captcha.
I’m willing to pay $50-$100 for a webinar if the speaker is good and the topic timely.
February 18th, 2010 at 10:36 pm
[…] Source: bly.com […]
February 22nd, 2010 at 12:58 pm
“As a tightwad consumer” hahahah!
Sounds like me too… ; )
P.S.: I would pay accordingly… according to
(1) Who’s giving the presentation
(2) What its about and
(3) Can it make me more money…
Hit on all three and I’m willing to pay more…
I would of course love FREE… being a tightwad myself : )
February 23rd, 2010 at 6:45 am
Bob, it depends who’s offering these webinars and teleseminars. For example, if Bob Bly was offering a teleseminar on copywriting and specifically coming up with headlines, I’ll gladly pay up to $100-why? He’s good!
There are really others that I wont pay anything.
The question is. Am I getting value that will bring in profits to me?
February 24th, 2010 at 7:11 pm
Bob, I’m glad someone is asking this question.
I get invites to teleseminars and webinars daily - many more teleseminars and they are the ones that are starting to really bug me.
Free or not, how many phone lines do these presenters think we have to assume we can tie the lines up for each of them anywhere from 1-3 hours at a time? To me, it gives them an air of self-importance and inconsiderateness that turns me off.
However, if they offered a webinar as an alternate way of tuning in, or why not instead? - I’d see them as having some humility and giving thought to MY needs, not just their own(selling something).
As far as cost goes, if the seminar is a tool to make a sale, I won’t pay a thing. No, I lie. I did pay $19 for an Alex Mandossian 3-hr marathon because it was immediately relevant to my business and I got the answers I needed without having to fork over several thousand.
If the seminar is a complete package, not a lure, then I would pay according to its value to me.
Tightwads unite!
February 25th, 2010 at 4:55 pm
@Marney: I don’t understand your view. Why would the choice to present teleseminars be about the presenter’s ego? It’s really a matter of customer preference.
I view a teleconference much as I do an audio CD. I can listen to the audio while driving. Likewise, I can listen in on a teleseminar while loading the dishwasher or cooking dinner. You can’t do that with a webinar.
I look for value in the content, and if I have that, I don’t care much how it’s presented.
March 3rd, 2010 at 3:31 am
Free or not, how many phone lines do these presenters think we have to assume we can tie the lines up for each of them anywhere from 1-3 hours at a time?
Sam@roofmaintenance
March 13th, 2010 at 12:56 pm
I’ve been producing webinars since last summer, both as a lead-generation tool for my own business and as a product/service that my company sells. We’ve been testing free vs paid webinars trying to determine which is best. One school of thought is that by charging for the webinar it actually creates value plus it requires some skin in the game on the part of the attendee. So far we haven’t found a clear-cut winner: free or charging. We’re finding them both about equal after having done 3 free and 3 fee-based. FYI, we’ve been charging $29 for the fee-based webinars which allows enough room for coupon code discount incentives to spur sign-ups as the date gets closer. Free webinars don’t give you that tactic. Thoughts?
March 17th, 2010 at 5:36 am
As a consumer, I would go for something which is less than $50 and it should be more than 1 hour duration.And topic also should be interesting and worth attending.
March 30th, 2010 at 1:18 pm
@ Samsonmedia:
Who are you using for your paid webinars? More specifically, what vendor are you using to process the payments and set up coupon codes? I’m having trouble finding a company that can do both for a reasonable price.
May 6th, 2010 at 11:40 pm
Personally, I won’t attend to paid webinars unless I really know the author. He/she needs to be the best or else I’ll just put my money on waste. Of course, I want to maximize the benefit of the fee.
May 20th, 2010 at 1:34 pm
I’m willing to pay for webinars only if the speaker is really an outstanding one. Meaning, He’s really an expert on that particular subject matter. Otherwise, I will only prefer free webinars.
July 15th, 2010 at 1:46 pm
You have asked an excellent issue. I do be in agreement with your piece of writing. It is all about put into practice.
August 11th, 2010 at 12:45 am
Everytime I spend my money, I make sure that it is a good decision. I’ve tried attending webinars for free, but of course I’m willing to pay the a fee unless I’m sure that the person who will conduct the webinar is a very reliable one.
August 12th, 2010 at 1:47 am
your article is right and legal…
I think the webinars and teleseminars should have a lower cost so that everybody could attend them in right way…
thanx