Subscriber CO writes: “Could you talk about how to stand out as a direct response copywriter for business-to-consumer (B2C), when so many new copywriters are now entering this space? Especially in industries that are saturated, such as health and financial.” Well, it’s a multipart answer — and CO may not like some of the parts.
People often ask me, “Bob, why do you write?” In fact, I have been asked this so many times over the years, it makes sense to me to answer that question here. So basically, I write for these 7 reasons (you can see that some of these apply only to very specific types of writing
Subscriber JM writes: “I would love to know a handful of your biggest regrets professionally or personally — or things you might have done differently? “You might not have many since you’ve always done what you love… but I bet it would make for a gripping topic for your letter too.” I’m not sure it’s
In the self-help and success niche, there is a curious phenomenon I call the “little books.” These books are usually almost always reprints of talks, speeches, and tracts from the 20th century, published today as thin paperback books. Some are so few pages they are more like pamphlets than books — saddle-stitched with staples through
Subscriber GK writes: “Many of the big guns in info marketing believe in the concept of charging very high prices, which sometimes annoys me with their greed. “On the other hand, Bob Bly, you make ongoing offers of inexpensive info-products which seem to recur about every few weeks.” “Why do you do what you do?
Recently I got an email notifying me that I had been nominated to be included in the latest edition of one of the Who’s Who (WW) directories. Now, being smart and sophisticated, you may be laughing already. “Bob, you maroon,” you may be thinking. “Don’t you know that Who’s Who is hype and a scam
In my opinion, the best TV commercial running today is this one for Flex Tape: The reason I think it is so strong is that the commercial masterfully employs one of the most powerful — and also one of the most neglected — copywriting persuasion techniques: Demonstration. Direct marketers as well as salespeople have long
Which of these 2 entrepreneurs do you admire more? Mr. X, who came from poverty, started with almost nothing, and built a business that generates an income in the lower to mid six figures … and a net worth in the low seven figures? Or Mr. Y, who came from a well-to-do family, which provided