In her new book ?Bait and Switch,? Barbara Ehrenreich writes: ?PR is really journalism?s evil twin.?
?Whereas a journalist seeks the truth, a PR person may be called upon to disguise it or even to advance an untruth,? says Ehrenreich. ?If your employer, a pharmaceutical company, claims its new drug cures both cancer and erectile dysfunction, your job is to promote it, not to investigate the ground for these claims.?
PR practitioners: Is Barbara way out of line? Or right on target?