November 20th, 2009 by Bob Bly
The other day, I asked someone for permission to reprint a short tip of hers in one of my books.
?Fine,? she said. ?As long as you credit me as the source.?
?Sure,? I replied.
?And include a link to my site,? she instructed.
?Of course,? I said.
?And run my full bio in the back of your book.?
Huh? I thought to myself.
?And I need to see the entire chapter with my article so I can review the context in which you are placing my material,? she demanded.
?And when you first mention me, give the name of my consulting company and a description of our services.?
Almost needless to say, I thanked her politely for her time, ended the call, and her article will not appear in my books.
The more conditions you place on usage of your content, the less chance there is of your material being used.
When I am in the role of content author dealing with a publisher, I ask only that the publisher credit me as the source and include a link to my web site URL.
I make no other demands or conditions.
When YOU are a content author seeking distribution of your materials, only ask for credit and for a hyperlink to your site.
The easier you make it for others to use your content, the more of your content they will use.
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