Don?t Blow PR Opportunities

The other day, I asked someone for permission to reprint a short tip of hers in one of my books.

?Fine,? she said. ?As long as you credit me as the source.?

?Sure,? I replied.

?And include a link to my site,? she instructed.

?Of course,? I said.

?And run my full bio in the back of your book.?

Huh? I thought to myself.

?And I need to see the entire chapter with my article so I can review the context in which you are placing my material,? she demanded.

WHAT?!

?And when you first mention me, give the name of my consulting company and a description of our services.?

Oh, really?

Almost needless to say, I thanked her politely for her time, ended the call, and her article will not appear in my books.

The lesson:

The more conditions you place on usage of your content, the less chance there is of your material being used.

When I am in the role of content author dealing with a publisher, I ask only that the publisher credit me as the source and include a link to my web site URL.

I make no other demands or conditions.

When YOU are a content author seeking distribution of your materials, only ask for credit and for a hyperlink to your site.

The easier you make it for others to use your content, the more of your content they will use.

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