Union Carbide’s Bhophal and Tylenol are classic cases of PR crisis management. And now we can add H&R Block to the list.
It was announced on the radio this morning that H&R Block screwed up its own tax returns, and owes the IRS $32 million in back taxes.
Already, according to the radio report, H&R Block has lost 250,000 clients as a result.
If you were the CEO, marketing manager, or PR firm for H&R Block, what steps would you take to manage this PR crisis?