So many people allow themselves to be defeated by either
rejection or lack of persistence.
“Persistence” is the ability to keep moving forward … and
pursuing your goal or objective … even in the face of failures
“Rejection” is a more specific case of lack of persistence after
a disappointment: giving up too easily when people say “no” to
Calvin Coolidge said, “Your ability to face setbacks and
disappointments without giving up will be the measure of your
ability to succeed.”
But most people don’t. They give up quickly. Fold too easily. And
as a result don’t get what they want.
The solution is the “2/24 formula.”
Say you have a negative result. It could be anything from a
publisher rejecting your book proposal — to a potential speaking
client choosing your competitor to deliver a keynote.
The 2/24 formula says that, within 24 hours of your rejection,
you make not one but TWO more pitches for the same project or
work with two new prospects.
So in the case of the book proposal, you turn around and submit
it to not one but TWO other publishers.
Why does the 2/24 formula work?
For three reasons.
First, because it is a formula, following it becomes almost
automatic. So it gets done by you consistently.
The 2/24 formula removes the decision of whether to wallow in
misery … or get up, dust yourself off, and try again … because
the formula says you HAVE to move forward and do so immediately.
Second, the “2” part — by making TWO sales calls for every
rejection, you double your chances of closing a deal.
Third, the “24” part. The formula requires you to take swift
action — within 24 hours. And as my friend Joe Vitale and others
have said, “Money loves speed.”
One more thing….
The old saying … “There is no failure, only feedback” … is mostly
You only really fail when you stop trying and give up.
Rocky Balboa states this idea eloquently here: