Subscriber GJ writes:
“How do I become a better copywriter? Do you have any suggestions
There are really only 3 ways I know to become a better
Start writing copy. Then keep on writing it.
Do class assignments. Write copy for clients … or your own
products … or both.
The key is to write a lot and never stop, as it takes around
10,000 hours of practice to become really great at copywriting or
any other skill.
With only one exception, every copywriter I know is an avid
reader and eager students of all sorts of subjects.
To become a better copywriter, you need in-depth knowledge of
your industry and market — which you can get in part through
You also become a better copywriter with a vast storehouse of
knowledge on many different topics, and you never know which will
become grist for the copywriting mill … and again, you get that
largely from reading.
Your studies are twofold.
First, study the craft of copywriting and the discipline of
marketing — through books, courses, seminars, conferences,
articles, and so on.
Second, study the promotions that are working in the marketplace.
Tip: if you see a promotion that is running over and over, study
it most carefully.
Because it must be working; otherwise, the marketer would not
keep using it.
These 3 tasks are not difficult, which is why I call them easy.
(And by that I only mean that the learning is easy. The
successful “doing” can be very hard.)
They all involve reading and writing, which if you are a writer,
is in all probability fun for you.
But, while you can learn the basics of copywriting fairly
quickly, you can then spend a lifetime honing your skills; I work
on mine every day of the year.
Which is why I did not say becoming a great copywriter is quick.
But it is fun.